Country Report
eCommerce in Germany
The eCommerce net sales of the top 500 German online stores accounted for about 80.61bn in 2022. amazon.de heads the list of the top online stores by net sales in Germany in 2022. Other large and prominent players on the German market are e.g. otto.de, zalando.de, mediamarkt.de and apple.com. The top 5 online stores in Germany accounted for 45% of the net sales of the top 500 online stores in 2022. This report provides a comprehensive overview of the German eCommerce market including consumer insights, market trends, and top store analyses.
Table of Contents
01. Key Facts about German eCommerce
02. German consumers
02. German consumers
- Online shopper characteristics
- Online behavior
- Online shopping
- Market size
- Market structure
- German top stores
- Category insights
- Top 500 ranking
Item 1 of 3
- Description
- Tables
The ECDB Country Report "eCommerce in Germany" provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2022.
It depicts significant and comprehensive data about:
• German online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the German eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the German eCommerce market with key facts about the top players by German net sales in 2022, profound category analyses, and a full list of the German top 500 stores
• German online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the German eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the German eCommerce market with key facts about the top players by German net sales in 2022, profound category analyses, and a full list of the German top 500 stores
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