Country Report

eCommerce in South Africa

The eCommerce net sales of the top 100 South African online stores accounted for about 1.95bn in 2022. takealot.com heads the list of the top online stores by net sales in South Africa in 2022. Other large and prominent players on the South African market are e.g. superbalist.com, woolworths.co.za, shein.com and makro.co.za. The top 5 online stores in South Africa accounted for 51% of the net sales of the top 100 online stores in 2022. This report provides a comprehensive overview of the South African eCommerce market including consumer insights, market trends, and top store analyses.

Study Details

eCommerce in South Africa

Pages: 48

Filetype: .pdf, .xlsx

Published: 2024

Price:US$995

Table of Contents

01. Key Facts about South African eCommerce

02. South African consumers
  • Online shopper characteristics
  • Online behavior
  • Online shopping
03. The South African eCommerce market
  • Market size
  • Market structure
04. South African online stores: top 100 analysis
  • South African top stores
  • Category insights
  • Top 100 ranking
  • Description
  • Tables
The ECDB Country Report "eCommerce in South Africa" provides a comprehensive overview of the state of the South African eCommerce market regarding consumers, markets, and its top 100 online stores in 2022. It depicts significant and comprehensive data about:
• South African online shoppers, providing detailed insights about their characteristics and shopping attitudes
• the South African eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
• the competitive landscape in the South African eCommerce market with key facts about the top players by South African net sales in 2022, profound category analyses, and a full list of the South African top 100 stores

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