The Italian E-Commerce Outlook 2026

What Is Included in the Whitepaper?

The report "Italian E-Commerce Outlook 2026" discusses eight key hypotheses on Italy's e-commerce market. They include facts on growth development, category insights, top e-commerce sites in Italy and retailers such as Amazon, online share and business model significance, as well as payment, shipping and delivery discussions.

It puts Italian e-commerce into the perspective of the broader European market and shows which categories contribute most to its development. ECDB's analysis also centers around buyer behavior and its role for online shopping in Italy. Top 10 retailer rankings show the top e-commerce companies in Italy and their development. A special role is dedicated to Amazon, which plays an important role in Europe and Italy. Ultimately, the whitepaper provides an outlook on the expected development of digital shopping in Italy.

In 2026, the Italian e-commerce market reached revenues of US$41.3 billion. It grew at a rate of 7.4% since 2025, which is better than the previous year but worse since the ones before. Among the Big Five e-commerce markets, Italy ranks as third, which includes competitors like the UK, Germany, Spain and France. Electronics is Italy's largest e-commerce category, followed by Hobby & Leisure. Growth is driven by the number of times buyers purchased products in a year, as well as a growing online shopper base. Find many more analyses like these in the report.