Carrefour Is Going to Miss Its Triple-Revenue eCommerce Target by 2026

Carrefour is one of the leading supermarket chains in Europe and Latin America. The retailer’s online operations experienced a surge in revenue during the pandemic.

During that same period, Carrefour set a goal to grow its eCommerce revenues by 200% between 2021 and 2026. This would mean tripling revenues.

Given the supermarket’s current eCommerce performance, how likely is Carrefour going to achieve this aim next year?

Carrefour’s eCommerce Revenues Grew by 95% Between 2021 and 2025

Carrefour’s overall eCommerce revenues grew by 95% from 2021 to 2025. In absolute terms, this represents an increase from US$3.8 billion to US$7.5 billion across all online domains. To reach its triple-revenue goal, Carrefour would need to generate US$11.4 billion by 2026.

A US$3.9 billion jump within one year is highly unlikely. Some of the domains are farther away from the stated aim than others, but overall the triple-revenue goal is unattainable from the current vantage point.

One reason is that expectations were set too high in 2021 when online supermarkets' success during the pandemic was still fresh. This likely led to overly optimistic predictions about growth over the next five years.

Some domains are closer to the target than others, however. Here is how the top Carrefour domains performed.

Carrefour.com.br Grew Strongest From 2021 to 2025

Of Carrefour’s top 3 domains, which are carrefour.fr, carrefour.es, and carrefour.com.br, the Brazilian domain is the closest to reaching the declared goal of a 200% increase. From 2021 to 2025, GMV grew by 144%. The distance to the stated US$2.3 billion GMV in 2026 is not too far off, at US$1.9 billion in 2025. Carrefour.fr generated 106% growth between 2021 and 2025, while carrefour.es lagged with 73%.

Smaller Carrefour domains varied in performance: carrefour.com.ar almost doubled revenues with 95%, as did carrefour.it with 101%. But the collective rest only averaged a 54% increase. They include carrefour.be, carrefoursa.com, carrefour.cn, carrefour.pl and carrefour.ro.

What’s Missing? Getting Into Number of Orders

According to the 2021 press release, Carrefour’s stated aim would equal a US$11.4 billion GMV by 2026. Of the top three domains, only the Brazilian one could realistically achieve the goal of tripling revenue, while the aim is overly optimistic for the other two.

Carrefour.fr is the company’s largest domain, with a GMV of US$2.7 billion in 2025. To accomplish the triple revenue aim, it would need to generate US$4.0 billion by 2026. In short, market reality did not lead to the expected high increase, despite a digital strategy that addressed consumer-centricity and technology integration for the shopping experience.

The lasting success of online supermarkets such as Carrefour depends on many of the measures the retailer has implemented, but some of the success factors are beyond one’s control. They comprise consumer demand and their willingness to choose Carrefour over comparable retailers for their purchases.

Using the ECDB Tool to check the number of orders of the top Carrefour domains, one can see that Carrefour.fr experienced a decrease in orders from 2023 to 2024. There were 20,813 orders in 2023, which decreased to 19,018 in 2024. The Brazilian and Spanish domains saw a steady increase, as did carrefour.com.ar and carrefour.it. But the latter two are at a very low level, with 1,397 orders placed on carrefour.it in 2024 and 2,748 on carrefour.com.ar. It signifies how recognition could still be low in these markets and that it might take some more time to become more established there.