January 2026 E-Commerce Recap: Global Revenues at US$384.2 Bn, China and US Leading

One year has passed, and the monthly recap is back in a new format. January set a tone for what's ahead with global e-commerce revenues reaching US$384.2 billion. This marks a slowdown from the previous holiday peak, but is still up 11.5% from January in 2025.

Regional Growth: Leaders and Laggards

Revenue growth was led by two major markets:

• The United States, with a 10.1% increase, and

• Greater China, close behind at 10.5% growth.

Other regions followed at a slower pace. South Korea, in particular, lagged behind the global average with a 7.0% year-on-year revenue increase.

Category Performance: Home and Care Lead the Way

In terms of product categories, Care Products stood out as the fastest-growing segment, with 12.4% growth, closely followed by Furniture & Homeware at 12.1%.

The DIY category also expanded, though at a more moderate pace of 9.2%.

Logistics: The Dominant Shipping Providers

When it comes to fulfillment, a few global players continue to dominate online retail logistics:

• UPS leads with an online store penetration of 25.8%

• FedEx follows at 24.1%

• USPS ranks third with 21.8%

Alongside shipping, we’ve also included a snapshot of the leading providers in payment solutions and shop software, offering a broader view of the e-commerce infrastructure powering global online sales.