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E-Commerce Trends 2026

This report discusses trends like concentration, cross-border e-commerce, and the distribution of revenues between marketplaces and online stores.

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Choreograph

Dr. Oetker

What's inside:

Provides facts on global online shopping trends
Introduces trends in e-commerce such as the cross-border boom
Analyzes trending retailers such as TikTok Shop
Drills deeper into a category perspective and buyer behavior
Includes agentic commerce, AI-driven traffic and conversion

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Used by E-Commerce Leaders Worldwide

Choreograph

Dr. Oetker

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Ben Miller

Shoptalk

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“I have worked with e-commerce data for nearly two decades; ECDB finally allows me to see the truth.”

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Managing Director

Michael Lüttgen

Our Data

Built on Real Transactions. Not Surveys.

Every number in this report is derived from real purchase data from card issuers and payment processors cross-validated with retailer data, traffic signals, and public market data. The result: benchmarks.

The Data Engine Behind Our E-Commerce Intelligence

Transaction Data

Billions of real purchase signals from card issuers and payment processors monthly.

Analyst Modeling

Proprietary models cross-validate every input. Analysts are in the driving seat.

Structured Intelligence

Output structured across markets, retailers, categories, brands and consumers.

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