ECDB gives you a clear and structured view of the e-commerce landscape across retailers, companies, markets, and product categories. You can access key metrics such as revenue, GMV, and transaction KPIs like average order value, conversion rate, and number of orders, along with detailed country and category breakdowns and competitive benchmarks. Our coverage is global and built to combine a broad market perspective with deep, actionable insights into specific segments. The exact scope and level of detail depend on your selected Core Intelligence Plan. For a more tailored overview, feel free to check our Core Intelligence Plans or get in touch with our team — we're happy to help.

Yes, ECDB is designed for flexible analysis across multiple levels. You can access data at the store, retailer, and company levels, allowing you to seamlessly transition from detailed performance insights to a broader strategic view. The data can also be broken down by category, country, and segment, enabling customized analysis tailored to your specific use case. The level of detail available depends on your Core Intelligence Plan — we are happy to help you find the right plan based on your business.

ECDB provides a wide range of transaction-based KPIs to help you understand performance in depth. These include key metrics such as revenue, GMV, average order value (AOV), conversion rate, number of orders, number of buyers, and purchase frequency. In addition, you can access more detailed breakdowns, such as AOV components and growth rates over time. The exact availability and level of detail depend on your Core Intelligence Plan.

Yes, ECDB is designed to fit seamlessly into your workflows. Our API access allows you to integrate market intelligence data directly into your own tools, dashboards, or data pipelines. The availability of exports and API access depends on your Core Intelligence Plan. For details on what's included and how to set it up, reach out to our team or have a look at our Core Intelligence Plans.

Classification follows the primary use case of the product. Check the category explorer in the tool, or submit a question to the data team. Items in categories not yet covered at sufficient depth sit in a broader parent category.

Refurbished goods are treated in the same way as new goods. They are classified under the same category.

ECDB figures are inclusive of VAT to ensure comparability across retailers, stores and marketplaces.

ECDB figures are reported after discounts. Store- and retailer-level GMV is generally after returns, though some companies may not deduct returns before disclosure – ECDB adjusts at the market level where possible.

Currency conversion uses World Bank exchange rates. These may differ slightly from other sources. Custom data exports with a stated conversion rate can be provided on request.

Demographic KPIs (age, gender, income) are available for stores in selected countries via the demographics section of the tool. Data is sourced from billions of real-world transactions in near real time. Coverage is expanding – contact the data team for availability.

Yes, ECDB collects payment provider, shipping provider, and shop software data from public sources (checkout flows, delivery pages, footers). At store and retailer level, ECDB shows which payment methods, shipping methods, and shop software are offered. At market level, ECDB shows the penetration of individual providers – e.g. the share of stores in a given market that offer DHL or PayPal. Note: this covers methods offered, not transaction volumes or revenue data.