Yes, ECDB's data is built on billions of anonymized real-world transaction records provided by official partners, offering a highly accurate and near real-time view of actual purchasing behavior. To ensure full market coverage, this data is complemented by modeling and forecasting where direct observations are not available. This combination allows us to deliver both precision and completeness. If you'd like to see how this works in practice, feel free to book a demo with our team.

ECDB combines multiple data sources to ensure broad and reliable market coverage. A key foundation is the analysis of billions of transactions each month, providing a strong view of real market activity. This is complemented by additional data sources and validation, allowing ECDB to also cover smaller markets and companies where data is typically limited. If you'd like to learn more, our team would be happy to guide you, feel free to book a demo.

Yes, ECDB provides a broad view of global e-commerce, including emerging markets and smaller economies. This is made possible by combining multiple data sources, with a strong foundation in the analysis of billions of transactions each month, offering a reliable view of real market activity. This data is further enriched and validated to ensure coverage even where data availability is typically limited.

Marketplaces are tracked at platform level, including third-party seller volumes in GMV. App-only stores are excluded from rankings but may be captured at market level. B2B marketplaces are excluded from all figures.

Click & collect is included – an order placed online is e-commerce regardless of how the item is collected. Pure offline transactions are excluded. This applies consistently at both store and market level.

ECDB uses a dual approach: Bottom-up aggregation of store- and retailer-level data. Using a combination of weighted traffic (adjusted by purchasing power parity), AI-based product portfolio clustering, manual analysis, and near real-time transaction data. That resulting figure is validated top-down against external market research, association data, and macro indicators (GDP, internet penetration, consumer spending). Both estimates are reconciled into a weighted final figure. All published market figures are model-based estimates.

ECDB uses a combination of publicly disclosed data (annual reports, press releases), transaction analytics based on over a billion transactions per month, web traffic data, and a proprietary estimation model. Where disclosed data is available, it is used directly. Where not, the model estimates GMV from traffic, conversion rates, category mix, average order value, and VAT assumptions.