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Global E-Commerce Compass 2026
Key Benefits
Examines global e-commerce development across different regions and core countries.
Dives deeper into retailers and markets, including Amazon, TikTok, Temu and Shein, as well as other leading players.
Drills down into category insights, illustrating the development of fashion, electronics, hobby & leisure, grocery and more.
Provides a first outlook on Agentic Commerce and discusses strategic options for retailers in an agent-driven environment.
What Is Included in the Whitepaper?
This whitepaper is an extract from the full report "Global E-Commerce Compass 2026". It centers around ten key hypotheses, encompassing four topics of e-commerce trends in total.
E-Commerce revenue surpasses US$ 5.3 trillion for the first time in 2026, driven by a year-on-year growth rate of 8.6%. The fastest growing regions are Africa, Asia and Australia and Oceania, but Europe outpaces the Americas in growth this year.
The retailers driving this growth are Amazon, Pinduoduo and TikTok, while Apple is the number one in D2C. Shopify captures a significant share of global e-commerce volume at 6.2% in 2025. Although global top 10 rankings remain largely stable, TikTok shows the strongest rise among retailers and manages to outpace more established retailers in the ranking together with Shopee and AliExpress.
Online commerce trends like agentic commerce are also included. It provides a first glimpse into the strategic options users have in the face of changing online retail dynamics.
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