Americanas Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
mercadolivre.com.br

Revenue (GMV)

US$617m
2024

Global Rank

458
2024

Conversion Rate

1.5-2.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
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Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Americanas Revenue & Turnover

Americanas Annual Revenue & Growth by Year

Americanas's annual sales on its online store americanas.com.br amounted to US$617m in 2024. This represents a change of <0% from the previous year. Americanas's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$617m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
617
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Americanas Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Americanas, revenues in June of 2025 were US$30m on its domain americanas.com.br. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$30m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$30m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Americanas Sales by Country & Market Shares

Americanas's main market is Brazil, where its main online store, americanas.com.br, generated 100% of revenues in 2024. Americanas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Americanas Revenue Split by Product Categories

Americanas sales by product category provide a deeper look into its income structure. Americanas's most significant category is Electronics, which accounts for 24% of total sales in 2024 at its largest online store, americanas.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (24%)

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Americanas Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Americanas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Americanas either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Americanas's' 1P sales contributed 51% to total GMV, while the 3P GMV accounted for 49%.

3P Share

49%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
51%49%
2024
2025
1P Activity
3P Activity

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Americanas Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Americanas's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Americanas's gross profit was US$872m, while its operating profit was -US$836.5m.

Gross Profit

US$872m
2023

Operating Profit

-US$836.5m
2023

Net Income

2023

Earnings per Share

2023

Total Assets

2023

Total Equity

2023

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Americanas Top Stores

Americanas's flagship domain americanas.com.br generated revenues of US$617m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
americanas.com.br
Americanas S.A.
2021

2022

2023

2024

2025

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Americanas Competitor Analysis & Similar Stores

mercadolivre.com.br is the closest competitor to Americanas's largest online store americanas.com.br, with a similarity score of 99.4% in 2024. magazineluiza.com.br is another key store with a high similarity score of 99.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

americanas.com.br
Main
mercadolivre.com.br
99.4%

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Americanas Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Americanas's largest online store americanas.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Americanas Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Americanas, the payment providers Credit cards not named (Cards), Installments not named (Installment) and In store/POS (Cash on delivery) are available at its largest online store, americanas.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, americanas.com.br offers Forwarding agent (not exactly named) and Self-collection / Click & collect.

Payment Provider

Credit cards not named (Cards)

Shipping Provider

Forwarding agent (not exactly named)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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