Americanas Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Americanas Revenue & Turnover
Americanas Annual Revenue & Growth by Year
Americanas's annual sales on its online store americanas.com.br amounted to US$617m in 2024. This represents a change of <0% from the previous year. Americanas's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Americanas Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Americanas, revenues in July of 2025 were US$36m on its domain americanas.com.br. This marks a change in monthly revenues of 15-20% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Americanas Sales by Country & Market Shares
Americanas's main market is Brazil, where its main online store, americanas.com.br, generated 100% of revenues in 2024. Americanas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Americanas Revenue Split by Product Categories
Americanas sales by product category provide a deeper look into its income structure. Americanas's most significant category is Electronics, which accounts for 24% of total sales in 2024 at its largest online store, americanas.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (24%)
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Americanas Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Americanas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Americanas either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Americanas's' 1P sales contributed 51% to total GMV, while the 3P GMV accounted for 49%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Americanas Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Americanas's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Americanas's gross profit was US$872m, while its operating profit was -US$836.5m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
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Americanas Top Stores
Americanas's flagship domain americanas.com.br generated revenues of US$617m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
americanas.com.brIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | americanas.com.br Americanas S.A. | 617 |
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Americanas Competitor Analysis & Similar Stores
mercadolivre.com.br is the closest competitor to Americanas's largest online store americanas.com.br, with a similarity score of 99.4% in 2024. magazineluiza.com.br is another key store with a high similarity score of 99.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Americanas Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Americanas's largest online store americanas.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Americanas Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Americanas, the payment providers Credit cards not named (Cards), Installments not named (Installment) and In store/POS (Cash on delivery) are available at its largest online store, americanas.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, americanas.com.br offers Forwarding agent (not exactly named) and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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