E-Commerce in Brazil
E-Commerce Revenue
US$77,872m
2025Growth
5-10%
2025Growth Forecast
10-15%
25/26Average Order Value
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Brazilian E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Brazilian E-Commerce Market generated an e-commerce revenue of US$77,872m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
US$77,872m
2025Annual Growth Forecast
10-15%
25/26E-Commerce Market Size by Annual Revenue (in Million US$)
2023
2024
77,8722025
2026
2027
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Brazilian E-Commerce Market, monthly revenues in July of 2026 were US$7,239m. This represents a change of 5-10% from the previous month.
Revenue Current Month
US$7,239m
07/26Growth from Previous Month
5-10%
06/26-07/26Monthly Revenue (in Million US$)
03/2026
04/2026
05/2026
06/2026
7,23907/2026
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Brazilian E-Commerce: Product Categories
In the Brazilian E-Commerce Market, Electronics is the largest category, contributing 32% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
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Top E-Commerce Sites in Brazil
The biggest e-commerce website in Brazil is Mercado Libre, with a revenue of US$65,037m and growth of 25-30% in 2025. On second place among top e-commerce sites in Brazil is Shopee, followed by Amazon in third place. Amazon in Brazil e-commerce has yet to reach the country's top retail position, a gap owed to its later market entry, Mercado Libre's decades-long head start, and Shopee's competitive low-price strategy.
# 1
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Brazil | 25-30% | US$65,037m | |
| 2. | |||||
| 3. |
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- Unlock the full ranking of top e-commerce retailers in the market
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Brazilian E-Commerce Penetration: Online Market Share
The Brazilian E-Commerce Market reached an online share of 5-10% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2026.
Online Share
5-10%
2024 Online Share Forecast
5-10%
2026Online Share/E-Commerce Market Share
2023
2024
5-10%2025
5-10%2026
2027
Top Shipping, Payment and Software Providers in Brazilian E-Commerce
One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Brazilian E-Commerce Market, Correios is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and VTEX the leading provider of shop software.
Top Shipping Provider
Correios
Share
Top Payment Provider
VISA (Cards)
Share
Top Shop Software Provider
VTEX
Share
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Brazilian E-Commerce: Conversion Funnel KPIs
In 2025, the add-to-cart rate for the Brazilian E-Commerce Market was 9.0-9.5%, while the cart abandonment rate was 80.5-81.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
9.0-9.5% 2025
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
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