eCommerce Industry in Brazil

Brazilian eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Brazilian eCommerce Market generated an eCommerce revenue of US$41,351m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Brazilian eCommerce Market, monthly revenues in April of 2025 were US$3,544m. This represents a change of 5-10% from the previous month.

Brazilian eCommerce: Product Categories

In the Brazilian eCommerce Market, Electronics is the largest category, contributing 36% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Brazilian eCommerce

The largest eCommerce retailer in the Brazilian eCommerce Market is shein.com, with an online revenue of US$4,101m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is magazineluiza.com.br, followed by amazon.com.br in third place.

# 1

shein.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

10-15%

Revenue

US$4,101m

Position

1.

Store

shein.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

10-15%

Revenue

US$4,101m

Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	shein.com	Fashion	United States	10-15%	US$4,101m
1.	example123.bla	Unlock	Unlock	Unlock
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9.	scissorindigo.com	Unlock	Unlock	Unlock

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Brazilian eCommerce Penetration: Online Market Share

The Brazilian eCommerce Market reached an online share of 10-15% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Top Shipping, Payment and Software Providers in Brazilian eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Brazilian eCommerce Market, Correios is the shipping provider offered by most eCommerce retailers, Mastercard (Cards) is the number one payment provider, and VTEX the leading provider of shop software.

Brazilian eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Brazilian eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.