Magazine Luiza Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$7,044m
2024

Global Rank

79
2024

Conversion Rate

1.5-2.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Magazine Luiza Revenue & Turnover

Magazine Luiza Annual Revenue & Growth by Year

Magazine Luiza's annual sales on its online store magazineluiza.com.br amounted to US$7,044m in 2024. This represents a change of <0% from the previous year. Magazine Luiza's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$7,044m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
7,044
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Magazine Luiza Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Magazine Luiza, revenues in June of 2025 were US$572m on its domain magazineluiza.com.br. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$572m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$572m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Magazine Luiza Sales by Country & Market Shares

Magazine Luiza's main market is Brazil, where its main online store, magazineluiza.com.br, generated 100% of revenues in 2024. Magazine Luiza engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Magazine Luiza Revenue Split by Product Categories

Magazine Luiza sales by product category provide a deeper look into its income structure. Magazine Luiza's most significant category is Electronics, which accounts for 21% of total sales in 2024 at its largest online store, magazineluiza.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (21%)

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Magazine Luiza Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Magazine Luiza's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Magazine Luiza either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Magazine Luiza's' 1P sales contributed 61% to total GMV, while the 3P GMV accounted for 39%.

3P Share

39%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
61%39%
2024
2025
1P Activity
3P Activity

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Magazine Luiza Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Magazine Luiza's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Magazine Luiza's gross profit was US$2,355m, while its operating profit was US$316m.

Gross Profit

US$2,355m
2024

Operating Profit

US$316m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Magazine Luiza Number of Employees

Magazine Luiza had a headcount of 36,933 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.2m
2024

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Magazine Luiza Top Stores

Magazine Luiza's flagship domain magazineluiza.com.br generated revenues of US$7,044m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
magazineluiza.com.br
Magazine Luiza S.A.
2021

2022

2023

2024

2025

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Magazine Luiza Competitor Analysis & Similar Stores

americanas.com.br is the closest competitor to Magazine Luiza's largest online store magazineluiza.com.br, with a similarity score of 99.2% in 2024. mercadolivre.com.br is another key store with a high similarity score of 99.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

magazineluiza.com.br
Main
mercadolivre.com.br
99.0%

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Magazine Luiza Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Magazine Luiza's largest online store magazineluiza.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Magazine Luiza Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Magazine Luiza, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, magazineluiza.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, magazineluiza.com.br offers Forwarding agent (not exactly named) and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

Forwarding agent (not exactly named)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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