Magazine Luiza Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Magazine Luiza Revenue & Turnover
Magazine Luiza Annual Revenue & Growth by Year
Magazine Luiza's annual sales on its online store magazineluiza.com.br amounted to US$7,044m in 2024. This represents a change of <0% from the previous year. Magazine Luiza's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Magazine Luiza Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Magazine Luiza, revenues in July of 2025 were US$599m on its domain magazineluiza.com.br. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Magazine Luiza Sales by Country & Market Shares
Magazine Luiza's main market is Brazil, where its main online store, magazineluiza.com.br, generated 100% of revenues in 2024. Magazine Luiza engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Magazine Luiza Revenue Split by Product Categories
Magazine Luiza sales by product category provide a deeper look into its income structure. Magazine Luiza's most significant category is Electronics, which accounts for 21% of total sales in 2024 at its largest online store, magazineluiza.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (21%)
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Magazine Luiza Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Magazine Luiza's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Magazine Luiza either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Magazine Luiza's' 1P sales contributed 61% to total GMV, while the 3P GMV accounted for 39%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Magazine Luiza Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Magazine Luiza's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Magazine Luiza's gross profit was US$2,355m, while its operating profit was US$316m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Magazine Luiza Number of Employees
Magazine Luiza had a headcount of 36,933 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Magazine Luiza Top Stores
Magazine Luiza's flagship domain magazineluiza.com.br generated revenues of US$7,044m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | magazineluiza.com.br Magazine Luiza S.A. | 7,044 |
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Magazine Luiza Competitor Analysis & Similar Stores
americanas.com.br is the closest competitor to Magazine Luiza's largest online store magazineluiza.com.br, with a similarity score of 99.2% in 2024. mercadolivre.com.br is another key store with a high similarity score of 99.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Magazine Luiza Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Magazine Luiza's largest online store magazineluiza.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Magazine Luiza Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Magazine Luiza, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, magazineluiza.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, magazineluiza.com.br offers Forwarding agent (not exactly named) and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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