Ethnic Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Ethnic Sales by Country & Market Shares
Ethnic's main market is Pakistan, where its main online store, ethnic.pk, generated 60% of revenues in 2024. Ethnic engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Ethnic Revenue Split by Product Categories
Ethnic sales by product category provide a deeper look into its income structure. Ethnic's most significant category is Fashion, which accounts for 86% of total sales in 2024 at its largest online store, ethnic.pk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (86%)
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Ethnic Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Ethnic's largest online store ethnic.pk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Ethnic Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Ethnic, the payment providers Not communicated (Other) are available at its largest online store, ethnic.pk. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ethnic.pk offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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