Global Fashion Industry
eCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Global Fashion eCommerce Market generated an eCommerce revenue of US$1,230,956m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Fashion eCommerce Market, monthly revenues in April of 2025 were US$101,549m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Global Fashion eCommerce Market, Apparel is the largest category, contributing 52% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Apparel (52%)
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Biggest Online Retailers
The largest eCommerce retailer in the Global Fashion eCommerce Market is shein.com, with an online revenue of US$37,151m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is jd.com, followed by walmart.com in third place.
shein.comFashion
United States
10-15%
US$37,151m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shein.com | Fashion | United States | 10-15% | US$37,151m |
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Top eCommerce Service Providers: Shipping, Payment, Shop Software
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Global Fashion eCommerce Market, DHL is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Global Fashion eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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