Global Fashion Industry
shein.comeCommerce Revenue
Growth Forecast
Growth
Average Order Value
Unlock All eCommerce Market Data
Gain access to all eCommerce market data for your market research and industry analysis.
Jump to section
eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Global Fashion eCommerce Market generated an eCommerce revenue of US$1,251,029m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
Unlock Annual Market Development Trends
Access the full data on market development including precise forecasts.
Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Fashion eCommerce Market, monthly revenues in April of 2025 were US$103,249m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
Get Monthly Revenue Data with Seasonal Insights
Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.
eCommerce Product Categories
In the Global Fashion eCommerce Market, Apparel is the largest category, contributing 51% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Apparel (51%)
Get the Complete Category Split
Biggest Online Retailers
The largest eCommerce retailer in the Global Fashion eCommerce Market is shein.com, with an online revenue of US$37,151m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is jd.com, followed by walmart.com in third place.
shein.comFashion
United States
10-15%
US$37,151m
Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shein.com | Fashion | United States | 10-15% | US$37,151m |
Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Top eCommerce Service Providers: Shipping, Payment, Shop Software
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Global Fashion eCommerce Market, DHL is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.
Top Shipping Provider
Top Payment Provider
Top Shop Software Provider
Discover the Top Shipping, Payment & Shop Software Providers
Review all key providers in the country — with detailed usage data showing their market reach.
eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Global Fashion eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Add-to-Cart Rate
Cart Abandonment Rate
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
2024Unlock Full Transaction Data Across the Markets
Get full access to detailed transaction data in this market and beyond – not just ranges, but exact figures for deeper analysis and smarter decisions.
Ready To Get Started?
Find your perfect solution and let ECDB empower your eCommerce success.