Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Mint Velvet's annual sales on its online store mintvelvet.co.uk amounted to US$59m in 2024. This represents a change of 40-45% from the previous year. Mint Velvet's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Mint Velvet sales by product category provide a deeper look into its income structure. Mint Velvet's most significant category is Fashion, which accounts for 95% of total sales in 2024 at its largest online store, mintvelvet.co.uk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (95%)
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Mint Velvet's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mint Velvet either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Mint Velvet's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Mint Velvet's flagship domain mintvelvet.co.uk generated revenues of US$59m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | mintvelvet.co.uk Sabre Retail Fashion, Ltd. | 59 |
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Analyzing transactions on Mint Velvet's largest online store mintvelvet.co.uk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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