Mint Velvet Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$59m
2024

Global Rank

N/A
2024

Conversion Rate

3.0-3.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Mint Velvet Revenue & Turnover

Mint Velvet Annual Revenue & Growth by Year

Mint Velvet's annual sales on its online store mintvelvet.co.uk amounted to US$59m in 2024. This represents a change of 40-45% from the previous year. Mint Velvet's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$59m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
59
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Mint Velvet Sales by Country & Market Shares

Mint Velvet's main market is the United Kingdom, where its main online store, mintvelvet.co.uk, generated 98% of revenues in 2024. Mint Velvet engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Mint Velvet Revenue Split by Product Categories

Mint Velvet sales by product category provide a deeper look into its income structure. Mint Velvet's most significant category is Fashion, which accounts for 95% of total sales in 2024 at its largest online store, mintvelvet.co.uk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (95%)

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Mint Velvet Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Mint Velvet's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mint Velvet either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Mint Velvet's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Mint Velvet Top Stores

Mint Velvet's flagship domain mintvelvet.co.uk generated revenues of US$59m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
mintvelvet.co.uk
Sabre Retail Fashion, Ltd.
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Mint Velvet Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Mint Velvet's largest online store mintvelvet.co.uk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.

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3.0-3.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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