Mio Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Mio Revenue & Turnover
Mio Annual Revenue & Growth by Year
Mio's annual sales on its online store mio.se amounted to US$96m in 2024. This represents a change of <0% from the previous year. Mio's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Mio Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Mio, revenues in July of 2025 were US$8m on its domain mio.se. This marks a change in monthly revenues of 10-15% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Mio Sales by Country & Market Shares
Mio's main market is Sweden, where its main online store, mio.se, generated 100% of revenues in 2024. Mio engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Mio Revenue Split by Product Categories
Mio sales by product category provide a deeper look into its income structure. Mio's most significant category is Furniture & Homeware, which accounts for 88% of total sales in 2024 at its largest online store, mio.se. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (88%)
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Mio Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Mio's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mio either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Mio's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Mio Top Stores
Mio's flagship domain mio.se generated revenues of US$96m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
mio.seIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | mio.se Mio AB | 96 |
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Mio Competitor Analysis & Similar Stores
jysk.se is the closest competitor to Mio's largest online store mio.se, with a similarity score of 99.9% in 2024. nordicnest.se is another key store with a high similarity score of 99.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Mio Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Mio's largest online store mio.se reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Mio Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Mio, the payment providers BankID (Bank transfer) and Resurs Bank (Invoice) are available at its largest online store, mio.se. Shipping providers, on the other hand, vary significantly depending on the market. Overall, mio.se offers Self-collection / Click & collect and Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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