eCommerce Industry in the UK

Top Online Store
amazon.co.ukamazon.co.uk
Top Category
Fashion
Online Share
25-30%

eCommerce Revenue

US$157,994m
2024

Growth Forecast

5-10%
24/25

Growth

2024

Average Order Value

2024

Unlock All eCommerce Market Data

Gain access to all eCommerce market data for your market research and industry analysis.

Jump to section

eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The UK eCommerce Market generated an eCommerce revenue of US$157,994m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$157,994m
2024

Annual Growth Forecast

24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
157,994
2024
2025
2026

Unlock Annual Market Development Trends

Access the full data on market development including precise forecasts.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UK eCommerce Market, monthly revenues in April of 2025 were US$12,705m. This represents a change of 0-5% from the previous month.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
04/2025

Get Monthly Revenue Data with Seasonal Insights

Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.

eCommerce Product Categories

In the UK eCommerce Market, Fashion is the largest category, contributing 29% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Fashion (29%)

Get the Complete Category Split

Discover exactly which categories drive the market
Gain in-depth category insights, not just surface-level data
Includes a breakdown by main and subcategories

Discover the Biggest Online Retailers in the Market

Find out who the leading online retailers are – ranked by revenue, growth, and many other key metrics.

App screenshot

eCommerce Penetration & Online Market Share

The UK eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Online Share

25-30%
2024

Online Share Forecast

2026

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
2025
2026

Access Online Market Share Data

See the online share of any market – with exact values, not just broad estimates.

Top eCommerce Service Providers: Shipping, Payment, Shop Software

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the UK eCommerce Market, Royal Mail is the shipping provider offered by most eCommerce retailers, Mastercard (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

Royal Mail
Share

2024

Top Payment Provider

Mastercard (Cards)
Share

2024

Top Shop Software Provider

Shopify
Share

2024

Discover the Top Shipping, Payment & Shop Software Providers

Review all key providers in the country — with detailed usage data showing their market reach.

Get Full Insights into Key eCommerce Transaction KPIs

Discover all relevant transaction metrics like Conversion Rate, Return Rate, Discount Rate, and many more – all in one place.

App screenshot

Ready To Get Started?

Find your perfect solution and let ECDB empower your eCommerce success.