My 1St Years Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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My 1St Years Revenue & Turnover
My 1St Years Annual Revenue & Growth by Year
My 1St Years's annual sales on its online store my1styears.com amounted to US$34m in 2024. This represents a change of 0-5% from the previous year. My 1St Years's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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My 1St Years Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of My 1St Years, revenues in July of 2025 were US$3m on its domain my1styears.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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My 1St Years Sales by Country & Market Shares
My 1St Years's main market is the United Kingdom, where its main online store, my1styears.com, generated 93% of revenues in 2024. My 1St Years engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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My 1St Years Revenue Split by Product Categories
My 1St Years sales by product category provide a deeper look into its income structure. My 1St Years's most significant category is Hobby & Leisure, which accounts for 95% of total sales in 2024 at its largest online store, my1styears.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (95%)
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My 1St Years Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
My 1St Years's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where My 1St Years either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, My 1St Years's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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My 1St Years Top Stores
My 1St Years's flagship domain my1styears.com generated revenues of US$34m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
my1styears.comIdentify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | my1styears.com Infinity Reliance, Ltd. | 34 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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My 1St Years Competitor Analysis & Similar Stores
kidly.co.uk is the closest competitor to My 1St Years's largest online store my1styears.com, with a similarity score of 91.0% in 2024. hamleys.com is another key store with a high similarity score of 90.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
my1styears.com
Mainkidly.co.uk
91.0%hamleys.com
90.5%Compare This Retailer With the Right Peers
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My 1St Years Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on My 1St Years's largest online store my1styears.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 5.5-6.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
My 1St Years Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of My 1St Years, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available at its largest online store, my1styears.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, my1styears.com offers Evri.
Payment Provider
Shipping Provider
Shop Software
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- Breakdown of shop software usage including version
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