My 1St Years Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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My 1St Years Revenue & Turnover
My 1St Years Annual Revenue & Growth by Year
My 1St Years's annual sales amounted to US$34m in 2025. This represents a change of 0-5% from the previous year. My 1St Years is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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My 1St Years Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of My 1St Years, revenues in February of 2026 were US$3m. This marks a change in monthly revenues of 10-15% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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My 1St Years Sales by Country & Market Shares
My 1St Years's main market is the United Kingdom, where the retailer generated 97% of revenues in 2025. My 1St Years engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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My 1St Years Revenue Split by Product Categories
My 1St Years sales by product category provide a deeper look into its income structure. My 1St Years's most significant category is Hobby & Leisure, which accounts for 95% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (95%)
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My 1St Years Customer Demographics and Shopper Insights
16% of the customers of my1styears.com, the largest store of My 1St Years, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 25% of the customers of my1styears.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (16.0%)
Revenue Breakdown by Customer Income Groups
Low (25.0%)
My 1St Years Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
My 1St Years's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where My 1St Years either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, My 1St Years's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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My 1St Years Top Stores
My 1St Years's flagship domain my1styears.com generated revenues of US$34m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | my1styears.com Infinity Reliance, Ltd. | 34 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
My 1St Years Competitor Analysis & Similar Stores
kidly.co.uk is the closest competitor to My 1St Years's largest online store my1styears.com, with a similarity score of 91.0% in 2025. hamleys.com is another key store with a high similarity score of 90.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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My 1St Years Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on My 1St Years reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 6.0-6.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
My 1St Years Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of My 1St Years, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, My 1St Years offers Royal Mail and Evri.
Payment Provider
Shipping Provider
Shop Software
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