My 1St Years Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
kidly.co.uk

Annual Revenue

US$29m
2024

Global Rank

4,784
2024

Conversation Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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My 1St Years Revenue & Turnover

My 1St Years Annual Revenue & Growth by Year

My 1St Years's annual sales on its online store my1styears.com amounted to US$29m in 2024. This represents a change of 0-5% from the previous year. My 1St Years's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$29m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (in Million US$)

2022
2023
29
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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My 1St Years Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of My 1St Years, revenues in May of 2025 were US$2m on its domain my1styears.com. This marks a change in monthly revenues of 0-5% from April.

Revenue Current Month

US$2m
05/25

Growth from Previous Month

0-5%
04/25-05/25

Monthly eCommerce Revenue (in Million US$)

01-2025
02-2025
03-2025
04-2025
US$2m
05-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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My 1St Years Sales by Country & Market Shares

My 1St Years's main market is the United Kingdom, where its main online store, my1styears.com, generated 92% of revenues in 2024. My 1St Years engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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My 1St Years Revenue Split by Product Categories

My 1St Years sales by product category provide a deeper look into its income structure. My 1St Years's most significant category is Hobby & Leisure, which accounts for 95% of total sales in 2024 at its largest online store, my1styears.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (95%)

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My 1St Years Top Stores

My 1St Years's flagship domain my1styears.com generated revenues of US$29m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
my1styears.com
Infinity Reliance, Ltd.
2021

2022

2023

2024

2025

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My 1St Years Competitor Analysis & Similar Stores

kidly.co.uk is the closest competitor to My 1St Years's largest online store my1styears.com, with a similarity score of 91.0% in 2024. hamleys.com is another key store with a high similarity score of 90.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

my1styears.com
Main
kidly.co.uk
91.0%
hamleys.com
90.5%

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My 1St Years Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on My 1St Years's largest online store my1styears.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

My 1St Years Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of My 1St Years, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available at its largest online store, my1styears.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, my1styears.com offers Evri.

Payment Provider

Mastercard (Cards)

Shipping Provider

Evri

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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