Global Hobby and Leisure Industry

Top Online Store
amazon.comamazon.com
Top Category
Media
Online Share
10-15%

eCommerce Revenue

US$633,568m
2024

Growth Forecast

5-10%
24/25

Growth

2024

Average Order Value

2024

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eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Global Hobby Leisure eCommerce Market generated an eCommerce revenue of US$633,568m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$633,568m
2024

Annual Growth Forecast

24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
633,568
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Hobby Leisure eCommerce Market, monthly revenues in April of 2025 were US$51,333m. This represents a change of 0-5% from the previous month.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
04/2025

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eCommerce Product Categories

In the Global Hobby Leisure eCommerce Market, Media is the largest category, contributing 28% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Media (28%)

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Biggest Online Retailers

The largest eCommerce retailer in the Global Hobby Leisure eCommerce Market is amazon.com, with an online revenue of US$55,641m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is walmart.com, followed by chewy.com in third place.

# 1
amazon.comamazon.com
Biggest Category

Hobby & Leisure

Biggest Country

United States

Growth 24/25

5-10%

Revenue

US$55,641m

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eCommerce Penetration & Online Market Share

The Global Hobby Leisure eCommerce Market reached an online share of 10-15% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

10-15%
2024

Online Share Forecast

2026

Online Share/eCommerce Market Share

2022
2023
10-15%
2024
2025
2026

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Top eCommerce Service Providers: Shipping, Payment, Shop Software

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Global Hobby Leisure eCommerce Market, DHL is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

DHL
Share

2024

Top Payment Provider

VISA (Cards)
Share

2024

Top Shop Software Provider

Shopify
Share

2024

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eCommerce Transaction KPIs: Conversion Rate, Return Rate

In 2024, the add-to-cart rate for the Global Hobby Leisure eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 72.5-73.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

Add-to-Cart Rate

11.0-11.5%2024

Cart Abandonment Rate

72.5-73.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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