Trade Me Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Trade Me Revenue & Turnover
Trade Me Annual Revenue & Growth by Year
Trade Me's annual sales on its online store trademe.co.nz amounted to US$1,293m in 2024. This represents a change of 0-5% from the previous year. Trade Me's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Trade Me Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Trade Me, revenues in July of 2025 were US$113m on its domain trademe.co.nz. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Trade Me Sales by Country & Market Shares
Trade Me's main market is New Zealand, where its main online store, trademe.co.nz, generated 99% of revenues in 2024. Trade Me engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Trade Me Revenue Split by Product Categories
Trade Me sales by product category provide a deeper look into its income structure. Trade Me's most significant category is Fashion, which accounts for 27% of total sales in 2024 at its largest online store, trademe.co.nz. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (27%)
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Trade Me Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Trade Me's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Trade Me either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Trade Me's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Trade Me Top Stores
Trade Me's flagship domain trademe.co.nz generated revenues of US$1,293m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
trademe.co.nzIdentify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | trademe.co.nz N/A | 1,293 |
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- Identify top stores including their detailed revenue development
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Trade Me Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Trade Me's largest online store trademe.co.nz reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Trade Me Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Trade Me, the payment providers Mastercard (Cards), VISA (Cards) and Afterpay (Installment) are available at its largest online store, trademe.co.nz. Shipping providers, on the other hand, vary significantly depending on the market. Overall, trademe.co.nz offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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