TRUE Religion Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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TRUE Religion Revenue & Turnover
TRUE Religion Annual Revenue & Growth by Year
TRUE Religion's annual sales on its online store truereligion.com amounted to US$159m in 2024. This represents a change of 20-25% from the previous year. TRUE Religion's largest online store is expected to see a growth rate of 15-20% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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TRUE Religion Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of TRUE Religion, revenues in July of 2025 were US$15m on its domain truereligion.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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TRUE Religion Sales by Country & Market Shares
TRUE Religion's main market is the United States, where its main online store, truereligion.com, generated 95% of revenues in 2024. TRUE Religion engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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TRUE Religion Revenue Split by Product Categories
TRUE Religion sales by product category provide a deeper look into its income structure. TRUE Religion's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, truereligion.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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TRUE Religion Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
TRUE Religion's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where TRUE Religion either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, TRUE Religion's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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TRUE Religion Top Stores
TRUE Religion's flagship domain truereligion.com generated revenues of US$159m in 2024. Forecasts expect a revenue change of 15-20% in the coming year.
Top Online Stores by Net Sales (in Million US$)
truereligion.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | truereligion.com True Religion Sales, LLC | 159 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
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TRUE Religion Competitor Analysis & Similar Stores
jockey.com is the closest competitor to TRUE Religion's largest online store truereligion.com, with a similarity score of 100.0% in 2024. thirdlove.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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TRUE Religion Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on TRUE Religion's largest online store truereligion.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
TRUE Religion Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of TRUE Religion, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, truereligion.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, truereligion.com offers USPS (United States Postal Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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