Brand Analytics
See How Any Brand Sells. Channel by Channel. From B2B to D2C.
Brand Analytics shows how a brand actually sells, through every channel it uses. See revenue split across offline and online, D2C and wholesale, broken down by country, category and platform, down to the individual stores that carry it.
How Brand Analytics Drives Better Decisions for Your Business
Whether you are negotiating with a retail partner, closing a competitive gap or planning where to expand next, Brand Analytics gives you the data to act on.
Know Your Real Value to Every Retailer
See what share of your online revenue each retail partner actually drives, and how that compares to the same retailer's role for competing brands. Walk into every negotiation with proof.
Find the Channels Your Competitors Own
See which online stores sell your competitors but not you, and quantify exactly how much revenue those channels move. Turn blind spots into a prioritized distribution list.
See Where to Expand Before You Commit
Identify which categories are already driving your revenue in which countries before you commit budget to a new market or product line. Expand where the data shows there is room to grow.
The Data Behind Brand Analytics
Brand Analytics introduces a dedicated channel-level data layer to ECDB, tracing a brand's revenue from total sales down to the individual channel that carries it.
15
Brand-Specific Revenue Metrics
Brand Analytics includes fifteen metrics which allow a detailed breakdown of a brand's revenue: offline, online, D2C, or wholesale.
6
Feature Tabs for a Variety of Use Cases
Brand Analytics comprises six different feature tabs, each catering to a set of specific use cases, enabling you to get a full picture of a brand's performance.
10
Online and Offline Data Sources
Ten independent inputs feed one brand view. From Google Shopping listings, website scraping and Amazon Analytics data online to card transaction data and a brand's own retail store footprint offline.
20.4%
Of the Global Market Covered by Thousands of Brands
Brand Analytics includes a variety of brands across all main product categories and countries. We are continuing to add brands to our database. Request a brand by contacting our customer support.
Frequently Asked Questions
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