Shopper Analytics
Understand Who Buys. How They Shop. Where Else They Buy.
See how different customer groups shop, which stores attract them and who else competes for their spending. Powered by 19 shopper-specific metrics based on modeled e-commerce transaction data.
The Data Behind Shopper Analytics
Shopper Analytics introduces a dedicated shopper intelligence layer to ECDB, covering the full behavioral journey from first purchase to long-term retention.
19
Shopper-Specific Metrics
Purpose-built behavioral KPIs unavailable in standard e-commerce data. Covering spending, purchase patterns, loyalty and retention.
3
Segmentation Dimensions
Filter by age, income and country of residence to define your exact target shopper group.
2,000
Stores
Rank stores by buyer share, GMV and order volume for your specific shopper segment.
5
European Markets
Germany, France, the United Kingdom, Spain and Italy. Coverage will expand with future releases.
How Shopper Analytics Drives Better Decisions for Your Business
Whether you are validating a market entry, selecting retail channels or planning a media budget, Shopper Analytics gives you the shopper data to act with confidence.
Know Your Audience Before You Act
Stop building strategy on assumed personas. Analyze real shopping behavior across age groups, income levels and countries to understand who your customers actually are.
Find the Stores That Reach Your Shoppers
Identify which online stores attract the highest concentration of your target audience. Prioritize distribution, evaluate retail partners and renegotiate listings based on actual buyer data.
See Where Your Shoppers Also Buy
Understand which other stores a defined shopper group uses. Reveal where spend is being split, which competitors capture it and where partnership opportunities exist.
Frequently Asked Questions
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