Monthly Recap
November poses highest monthly revenues this year, fueled by holiday season online shopping, sales events and end-of-year product launches. Here is what else is new this month.
Nadine Koutsou-Wehling
Data Journalist
December 02, 2025
Market Trends
With the end of year approaching, it is time to look back: The e-commerce recap of November 2025 shows all the statistics on global online revenue development, country and category growth, as well as top shipping, payment and shop software providers.
China leads in growth, posting a +13.8% rate since November 2024. An important factor was this year's nation-wide Singles' Day shopping event, which extended for nearly a month.
The United States follows, with +11.5% growth since last November. Major shopping events like the Cyber Week, which includes Black Friday, contributed to the strong performance.
In contrast, South Korea is trailing with only +1.0% growth. This hints at different consumer patterns, where neither extensive holiday shopping nor Singles' Day or Cyber Week are driving growth in a grand manner.
The top-performing product categories globally are:
Care Products: +12.8%
Electronics: +12.6%
DIY/Home Improvement: +12.0%
Key players in shipping and payment are DHL (with 23.8% of online stores offering it as shipment provider), UPS (16.4%) and dpd (13.9%). In payment, VISA and Mastercard are both offered most (at around 80.0%), followed by PayPal (52.2%).
Shopify is used most as shop software (14.5%), followed by Magento (9.2%) and Woo Commerce (6.1%).
Transaction KPIs this month encompass a 2.7% conversion rate, global AOV of US$148.8 across categories, and a 13.1% return rate.
Related Articles
While North America and Europe remain among the world's largest online retail markets, Asia has established itself as the clear leader in e-commerce revenue and continues to widen the gap. The region's size, innovation, and ongoing digital transformation make it the undisputed number one region in global online retail.
Eastern and Southeastern Europe are emerging as the continent's fastest-growing digital commerce regions, first and foremost Türkiye and Bulgaria. Here are the reasons behind their fast development.
May 2026 showed stable growth compared to last year, at an increase of 9.3%. Here are the countries and categories behind this development.
Click here for
more relevant insights from
our partner Mastercard.
Our Tool
We’re not just another blog—we’re an advanced e-commerce data analytics tool. The insights you find here are powered by real data from our platform, providing you with a fact-based perspective on market trends, store performance, industry developments, and more.
Analyze retailers in depth with our extensive Retailer dashboards and compare up to four retailers of your choice.
Learn More
Combine countries and categories of your choice and analyze markets in depth with our advanced market dashboards.
Learn More
Compile detailed rankings by category and country and fine-tune them with our advanced filter options.
Learn More
Discover relevant leads and contacts in your chosen markets, build lists, and download them effortlessly with a single click.
Learn More
Benchmark transactional and conversion funnel KPIs against market standards and gain insight into the key metrics of your relevant market.
Learn More
Our reports provide pre-analysed data and highlight key insights to help you quickly identify key trends.
Learn More
Book a demo to see how ECDB's market intelligence can support your business.