eCommerce Industry in China
eCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Chinese eCommerce Market generated an eCommerce revenue of US$1,931,676m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Chinese eCommerce Market, monthly revenues in April of 2025 were US$162,903m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Chinese eCommerce Market, Fashion is the largest category, contributing 36% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fashion (36%)
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Biggest Online Retailers
The largest eCommerce retailer in the Chinese eCommerce Market is jd.com, with an online revenue of US$120,068m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is suning.com, followed by vip.com in third place.
jd.comElectronics
Greater China
0-5%
US$120,068m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | jd.com | Electronics | Greater China | 0-5% | US$120,068m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Chinese eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 79.0-79.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Add-to-Cart Rate
Cart Abandonment Rate
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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