eCommerce Industry in the US

Top Online Store
amazon.comamazon.com
Top Category
Fashion
Online Share
25-30%

eCommerce Revenue

US$1,036,482m
2024

Growth Forecast

5-10%
24/25

Growth

2024

Average Order Value

2024

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eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The U.S. eCommerce Market generated an eCommerce revenue of US$1,036,482m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$1,036,482m
2024

Annual Growth Forecast

24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
1,036,482
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the U.S. eCommerce Market, monthly revenues in April of 2025 were US$85,436m. This represents a change of 0-5% from the previous month.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
04/2025

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eCommerce Product Categories

In the U.S. eCommerce Market, Fashion is the largest category, contributing 22% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Fashion (22%)

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Discover the Biggest Online Retailers in the Market

Find out who the leading online retailers are – ranked by revenue, growth, and many other key metrics.

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eCommerce Penetration & Online Market Share

The U.S. eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Online Share

25-30%
2024

Online Share Forecast

2026

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
2025
2026

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Top eCommerce Service Providers: Shipping, Payment, Shop Software

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the U.S. eCommerce Market, UPS (United Parcel Service) is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

UPS (United Parcel Service)
Share

2024

Top Payment Provider

VISA (Cards)
Share

2024

Top Shop Software Provider

Shopify
Share

2024

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