February 2026 E-Commerce Recap: US$370.1 Bn Global Revenues and China on Top

Welcome to the February edition of our monthly e-commerce recap. This month saw a further decline from the previous one, reaching US$370.1 billion in February 2026. The slowdown reflects typical seasonal fluctuations in global e-commerce, but still marks an increase from February 2025, with 9.7%.

Regional Performance: China Leads

Revenue growth was primarily driven by Chinese e-commerce, which grew at a rate of 12.9% last month compared to February 2025.

Other regions increased at slower rates, including the US at 6.9%, Germany with 6.8% and the United Kingdom with 5.5%.

Category Trends: Care Products Outperform

Across product segments, Care Products emerged as the top performer with 11.4% growth compared to last year. It is followed further behind by Furniture & Homeware (+8.8%) and Fashion (+8.7%).

The remaining segments also saw increases, though at lower rates, such as Hobby & Leisure with 7.7%.

Payment Landscape: Leading Providers

A small group of major providers determines this field. They include

• VISA and Mastercard, each approaching the 77.0% share of online store adoption

• American Express, offered by 56.2% of global online stores

In addition to payment players, we've highlighted key players in shipping and shop software to provide a comprehensive view of the infrastructure supporting global online retail.