The trending e-commerce products are the ones with the highest revenue growth rates in 2025. They indicate where the highest potential for investment lies and what trends lie ahead in selling online, as rapid growth in certain categories over a few years points to changing consumer preferences and successful seller strategies.
| Rank | Category | Online Share 2025 | Revenue 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. | 25-30% | US$57,629m | 20.0% | |
| 2. | 35-40% | US$142,627m | 18.4% | |
| 3. | 5-10% | US$341,891m | 14.7% |
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In 2025, the fastest growing e-commerce category is Household Care, with a growth rate of 20.0%, reaching US$57,629m. Household Care is sold online at a rate of 25-30% in 2025. It is followed by Health Care, which grew at a rate of 18.4%, reaching US$142,627m in 2025. 35-40% of its revenue are generated online. Third in line is Food, the revenue of which increased at a rate of 14.7% in 2025, which leads to a revenue of US$341,891m in 2025. 5-10% of the category's revenue are generated through online channels.
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