The trending e-commerce products are the ones with the highest revenue growth rates in 2024. They indicate where the highest potential for investment lies and what trends lie ahead in selling online, as rapid growth in certain categories over a few years points to changing consumer preferences and successful seller strategies.
| Rank | Category | Online Share 2024 | Revenue 2024 | Growth 23/24 |
|---|---|---|---|---|
| 1. | 25-30% | US$48,068m | 20.2% | |
| 2. | 30-35% | US$120,741m | 15.6% | |
| 3. | 5-10% | US$298,225m | 14.6% |
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In 2024, the fastest growing e-commerce category is Household Care, with a growth rate of 20.2%, reaching US$48,068m. Household Care is sold online at a rate of 25-30% in 2024. It is followed by Health Care, which grew at a rate of 15.6%, reaching US$120,741m in 2024. 30-35% of its revenue are generated online. Third in line is Food, the revenue of which increased at a rate of 14.6% in 2024, which leads to a revenue of US$298,225m in 2024. 5-10% of the category's revenue are generated through online channels.
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