The trending eCommerce products are the ones with the highest revenue growth rates in 2024. They indicate where the highest potential for investment lies and what trends lie ahead in selling online, as rapid growth in certain categories over a few years points to changing consumer preferences and successful seller strategies.
| Rank | Category | Online Share 2024 | Revenue 2024 | Growth 23/24 |
|---|---|---|---|---|
| 1. | 15-20% | US$45,772m | 15.5% | |
| 2. | 5-10% | US$279,917m | 12.3% | |
| 3. | 30-35% | US$110,309m | 11.9% |
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In 2024, the fastest growing eCommerce category is Household Care, with a growth rate of 15.5%, reaching US$45,772m. Household Care is sold online at a rate of 15-20% in 2024. It is followed by Food, which grew at a rate of 12.3%, reaching US$279,917m in 2024. 5-10% of its revenue are generated online. Third in line is Health Care, the revenue of which increased at a rate of 11.9% in 2024, which leads to a revenue of US$110,309m in 2024. 30-35% of the category's revenue are generated through online channels.
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