The fastest growing e-commerce countries in 2024 are those with the highest e-commerce revenue growth. They reveal markets to watch for e-commerce expansion plans and the future of regional trends and emerging markets.
| Rank | Country | Online Share 2024 | Revenue 2024 | Growth 23/24 |
|---|---|---|---|---|
| 1. | 10-15% | US$42,239m | 26.9% | |
| 2. | 5-10% | US$21,781m | 24.6% | |
| 3. | 5-10% | US$20,924m | 23.5% |
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Note: The ranking shown refers to stores with a GMV of over US$1 billion. For our customers, all stores are included without a minimum GMV threshold, and different size clusters can be selected.
In 2024, the fastest growing e-commerce country is Mexico, with a growth rate of 26.9%, reaching US$42,239m. The online share of Mexico is 10-15% in 2024. The e-commerce country which grew second highest is Vietnam, growing by 24.6% to US$21,781m in 2024. 5-10% of revenue in the country is generated through e-commerce. In third place is the Philippines with 23.5% of growth and an online share of 5-10%, leading to a revenue of US$20,924m.
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