Fastest Growing E-Commerce Countries & Emerging Markets in 2025

The fastest growing e-commerce countries in 2025 are those with the highest e-commerce revenue growth. They reveal markets to watch for e-commerce expansion plans and the future of regional trends and emerging markets.

Fastest Growing E-Commerce Countries & Markets

# 1
Philippines
Online Share 2025

5-10%

Revenue 2025

US$24,766m

Growth 24/25

18.5%

# 2
Sweden
Online Share 2025

15-20%

Revenue 2025

US$17,179m

Growth 24/25

16.7%

# 3
Poland
Online Share 2025

10-15%

Revenue 2025

US$32,300m

Growth 24/25

15.5%

See the Fastest Growing E-Commerce Countries - Track Global Growth Leaders

  • Rank 150+ countries by growth, online share, and revenue
  • Explore booming markets by overall and category-specific sales
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Note: The ranking shown refers to stores with a GMV of over US$1 billion. For our customers, all stores are included without a minimum GMV threshold, and different size clusters can be selected.

In 2025, the fastest growing e-commerce country is the Philippines, with a growth rate of 18.5%, reaching US$24,766m. The online share of the Philippines is 5-10% in 2025. The e-commerce country which grew second highest is Sweden, growing by 16.7% to US$17,179m in 2025. 15-20% of revenue in the country is generated through e-commerce. In third place is Poland with 15.5% of growth and an online share of 10-15%, leading to a revenue of US$32,300m.

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