The fastest growing e-commerce countries in 2024 are those with the highest e-commerce revenue growth. They reveal markets to watch for e-commerce expansion plans and the future of regional trends and emerging markets.
| Rank | Country | Online Share 2024 | Revenue 2024 | Growth 23/24 |
|---|---|---|---|---|
| 1. | 5-10% | US$20,894m | 24.8% | |
| 2. | 5-10% | US$21,779m | 24.6% | |
| 3. | 0-5% | US$120,607m | 20.4% |
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Note: The ranking shown refers to stores with a GMV of over US$1 billion. For our customers, all stores are included without a minimum GMV threshold, and different size clusters can be selected.
In 2024, the fastest growing e-commerce country is the Philippines, with a growth rate of 24.8%, reaching US$20,894m. The online share of the Philippines is 5-10% in 2024. The e-commerce country which grew second highest is Vietnam, growing by 24.6% to US$21,779m in 2024. 5-10% of revenue in the country is generated through e-commerce. In third place is India with 20.4% of growth and an online share of 0-5%, leading to a revenue of US$120,607m.
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