The fastest growing eCommerce countries in 2024 are those with the highest eCommerce revenue growth. They reveal markets to watch for eCommerce expansion plans and the future of regional trends and emerging markets.
| Rank | Country | Online Share 2024 | Revenue 2024 | Growth 23/24 |
|---|---|---|---|---|
| 1. | 10-15% | US$42,239m | 26.9% | |
| 2. | 5-10% | US$21,781m | 24.6% | |
| 3. | 5-10% | US$20,924m | 23.5% |
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Note: The ranking shown refers to countries with a revenue of over US$10 billion. In our tool, all countries are included without a minimum revenue threshold.
In 2024, the fastest growing eCommerce country is Mexico, with a growth rate of 26.9%, reaching US$42,239m. The online share of Mexico is 10-15% in 2024. The eCommerce country which grew second highest is Vietnam, growing by 24.6% to US$21,781m in 2024. 5-10% of revenue in the country is generated through eCommerce. In third place is the Philippines with 23.5% of growth and an online share of 5-10%, leading to a revenue of US$20,924m.
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