Fastest Growing E-Commerce Countries & Emerging Markets in 2024

The fastest growing e-commerce countries in 2024 are those with the highest e-commerce revenue growth. They reveal markets to watch for e-commerce expansion plans and the future of regional trends and emerging markets.

Fastest Growing E-Commerce Countries & Markets

# 1
Online Share 2024

5-10%

Revenue 2024

US$20,894m

Growth 23/24

24.8%

# 2
Online Share 2024

5-10%

Revenue 2024

US$21,779m

Growth 23/24

24.6%

# 3
Online Share 2024

0-5%

Revenue 2024

US$120,607m

Growth 23/24

20.4%

See the Fastest Growing E-Commerce Countries - Track Global Growth Leaders

  • Rank 150+ countries by growth, online share, and revenue
  • Explore booming markets by overall and category-specific sales
  • Filter by categories to see top-performing countries by industry

Note: The ranking shown refers to stores with a GMV of over US$1 billion. For our customers, all stores are included without a minimum GMV threshold, and different size clusters can be selected.

In 2024, the fastest growing e-commerce country is the Philippines, with a growth rate of 24.8%, reaching US$20,894m. The online share of the Philippines is 5-10% in 2024. The e-commerce country which grew second highest is Vietnam, growing by 24.6% to US$21,779m in 2024. 5-10% of revenue in the country is generated through e-commerce. In third place is India with 20.4% of growth and an online share of 0-5%, leading to a revenue of US$120,607m.

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