Digital payment methods are a key part of global eCommerce. The most popular payment providers have a critical impact on the online shopping experience, as the payment process determines conversion rates and consumer trust.
84.7%
84.4%
60.1%
| Rank | Payment Company | Usage Share 2024 |
|---|---|---|
| 1. | VISA (Cards) | 84.7% |
| 2. | Mastercard (Cards) | 84.4% |
| 3. | PayPal (E-wallets) | 60.1% |
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The payment provider landscape is diverse and growing, but there are common global preferences. When it comes to the most popular online payment methods by country, credit cards tend to be in the lead. More recently, the card providers are being challenged by e-wallets, the most recognized of which is PayPal. In 2025, the biggest payment provider in the eCommerce world is VISA (Cards), with a global online store adoption rate of 84.7%. In second place is Mastercard (Cards), which is offered by 84.4% of online stores. It is followed by PayPal (E-wallets), which is globally adopted by 60.1% of online stores.
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