Brown Thomas Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Brown Thomas Revenue & Turnover
Brown Thomas Annual Revenue & Growth by Year
Brown Thomas's annual sales on its online store brownthomas.com amounted to US$10m in 2024. This represents a change of <0% from the previous year. Brown Thomas's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Brown Thomas Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Brown Thomas, revenues in July of 2025 were US$0.8m on its domain brownthomas.com. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Brown Thomas Sales by Country & Market Shares
Brown Thomas's main market is Ireland, where its main online store, brownthomas.com, generated 88% of revenues in 2024. Brown Thomas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Brown Thomas Revenue Split by Product Categories
Brown Thomas sales by product category provide a deeper look into its income structure. Brown Thomas's most significant category is Fashion, which accounts for 71% of total sales in 2024 at its largest online store, brownthomas.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (71%)
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Brown Thomas Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Brown Thomas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Brown Thomas either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Brown Thomas's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Brown Thomas Top Stores
Brown Thomas's flagship domain brownthomas.com generated revenues of US$10m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
brownthomas.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | brownthomas.com Brown Thomas Arnotts, Ltd. | 10 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Brown Thomas Competitor Analysis & Similar Stores
oxendales.ie is the closest competitor to Brown Thomas's largest online store brownthomas.com, with a similarity score of 99.2% in 2024. ralphlauren.ie is another key store with a high similarity score of 98.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
brownthomas.com
Mainoxendales.ie
99.2%ralphlauren.ie
98.3%Compare This Retailer With the Right Peers
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Brown Thomas Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Brown Thomas's largest online store brownthomas.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Brown Thomas Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Brown Thomas, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, brownthomas.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, brownthomas.com offers An Post and Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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