Ralph Lauren Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Ralph Lauren Revenue & Turnover
Ralph Lauren Annual Revenue & Growth by Year
Ralph Lauren's annual sales amounted to US$1,811m in 2024. This represents a change of 5-10% from the previous year. Ralph Lauren is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ralph Lauren Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ralph Lauren, revenues in January of 2026 were US$151m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ralph Lauren Sales by Country & Market Shares
Ralph Lauren's main market is the United States, where the retailer generated 41% of revenues in 2024. Ralph Lauren engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Ralph Lauren Revenue Split by Product Categories
Ralph Lauren sales by product category provide a deeper look into its income structure. Ralph Lauren's most significant category is Fashion, which accounts for 99% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (99%)
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Ralph Lauren Customer Demographics and Shopper Insights
10% of the customers of ralphlauren.com, the largest store of Ralph Lauren, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 30% of the customers of ralphlauren.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (10.0%)
Revenue Breakdown by Customer Income Groups
Low (30.0%)
Ralph Lauren Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Ralph Lauren's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Ralph Lauren either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Ralph Lauren's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Ralph Lauren Top Stores
Ralph Lauren's flagship domain ralphlauren.com generated revenues of US$751m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
ralphlauren.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | ralphlauren.com Ralph Lauren Media, LLC | 751 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Ralph Lauren Competitor Analysis & Similar Stores
lanebryant.com is the closest competitor to Ralph Lauren's largest online store ralphlauren.com, with a similarity score of 100.0% in 2024. jjill.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Ralph Lauren Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Ralph Lauren reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Ralph Lauren Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Ralph Lauren, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Ralph Lauren offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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