Ebay Australia Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Ebay Australia Revenue & Turnover
Ebay Australia Annual Revenue & Growth by Year
Ebay Australia's annual sales on its online store ebay.com.au amounted to US$4,309m in 2024. This represents a change of <0% from the previous year. Ebay Australia's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ebay Australia Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ebay Australia, revenues in July of 2025 were US$352m on its domain ebay.com.au. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ebay Australia Sales by Country & Market Shares
Ebay Australia's main market is Australia, where its main online store, ebay.com.au, generated 93% of revenues in 2024. Ebay Australia engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Ebay Australia Revenue Split by Product Categories
Ebay Australia sales by product category provide a deeper look into its income structure. Ebay Australia's most significant category is Hobby & Leisure, which accounts for 26% of total sales in 2024 at its largest online store, ebay.com.au. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Ebay Australia Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Ebay Australia's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Ebay Australia either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Ebay Australia's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Ebay Australia Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Ebay Australia's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Ebay Australia's gross profit was US$7,403m, while its operating profit was US$2,318m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Ebay Australia Number of Employees
Ebay Australia had a headcount of 11,500 in 2024. Meanwhile approximately US$0.9m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Ebay Australia Top Stores
Ebay Australia's flagship domain ebay.com.au generated revenues of US$4,309m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
ebay.com.auIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | ebay.com.au eBay, Inc. | 4,309 |
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Ebay Australia Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Ebay Australia's largest online store ebay.com.au reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Ebay Australia Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Ebay Australia, the payment providers PayPal (E-wallets), Afterpay (Installment) and Zip (Installment) are available at its largest online store, ebay.com.au. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ebay.com.au offers Australia Post and Sendle.
Payment Provider
Shipping Provider
Shop Software
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