Edgars Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Edgars Revenue & Turnover
Edgars Annual Revenue & Growth by Year
Edgars's annual sales amounted to US$27m in 2025. This represents a change of 15-20% from the previous year. Edgars is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Edgars Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Edgars, revenues in February of 2026 were US$2m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Edgars Sales by Country & Market Shares
Edgars's main market is South Africa, where the retailer generated 100% of revenues in 2025. Edgars engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Edgars Revenue Split by Product Categories
Edgars sales by product category provide a deeper look into its income structure. Edgars's most significant category is Fashion, which accounts for 50% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (50%)
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Edgars Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Edgars's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Edgars either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Edgars's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Edgars Top Stores
Edgars's flagship domain edgars.co.za generated revenues of US$27m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
edgars.co.zaIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | edgars.co.za Edcon, Ltd. | 27 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Edgars Competitor Analysis & Similar Stores
mrp.com is the closest competitor to Edgars's largest online store edgars.co.za, with a similarity score of 95.5% in 2025. myrunway.co.za is another key store with a high similarity score of 95.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
edgars.co.za
Mainmrp.com
95.5%myrunway.co.za
95.2%Compare This Retailer With the Right Peers
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Edgars Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Edgars reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Edgars Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Edgars, the payment providers VISA (Cards), Mastercard (Cards) and payflex (Installment) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Edgars offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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