Eddie Bauer Company & Revenue
Main Country Selling to
United StatesMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Eddie Bauer Revenue & Forecast
Eddie Bauer Revenue, Sales & Forecast
- Eddie Bauer's e-commerce revenue reached US$136m in 2025.
- Eddie Bauer's annual sales changed -16% year over year in 2025.
- In 2024, Eddie Bauer's e-commerce revenue was US$163m.
Annual Revenue (GMV)
2025Forecast
2026Get Eddie Bauer's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
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Discover Analyze & CompareEddie Bauer Monthly Sales & Revenue Development
- Eddie Bauer's monthly e-commerce sales reached US$9m in 10/26.
- Eddie Bauer's monthly sales changed +43% versus the previous month in 10/26.
- Across 2025, Eddie Bauer's e-commerce revenue totaled US$136m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareEddie Bauer Top Stores by Revenue
- eddiebauer.com is Eddie Bauer's largest store at US$96m in United States, a -13% change versus 2024.
- eddiebauer.ca is Eddie Bauer's second-largest store at US$41m in Canada in 2025.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  eddiebauer.com | US$96m | -13% | |
| 2. | eddiebauer.ca | US$41m | -24% |
Eddie Bauer Sales by Country
The United States is Eddie Bauer's biggest market in 2025 at US$95m and a 69% share, ahead of the next largest markets.
Eddie Bauer Revenue Share by Country
- United States is Eddie Bauer's largest market at US$95m, a 69% share, in 2025.
- Canada is Eddie Bauer's second-largest market at US$42m, a 31% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 69% | US$95m | ||
| 2 | 31% | US$42m |
Eddie Bauer Competitors
Eddie Bauer's biggest store eddiebauer.com, at US$96m GMV, is most similar to underarmour.com at a 99.7 Match Score, ahead of columbia.com at 99.7 and anntaylor.com at 99.5.
Eddie Bauer Competitor Landscape
- underarmour.com is the store most similar to Eddie Bauer's biggest store at a 99.7 Match Score, with US$0.4bn GMV.
- columbia.com ranks next as a similar store at a 99.7 Match Score and US$0.3bn GMV.
- anntaylor.com follows at a 99.5 Match Score and US$0.2bn GMV.
Eddie Bauer's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Eddie Bauer Competitors & Similar Stores
- underarmour.com tops the stores most similar to Eddie Bauer's biggest store at a 99.7 Match Score and a US$53 AOV.
- columbia.com is a close alternative at a 99.7 Match Score and a US$82 AOV.
- anntaylor.com follows at a 99.5 Match Score and a US$94 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| eddiebauer.com | US$95.8m | 2.3 | US$56 | |||
| 1. | 100% | US$415.0m | 1.7 | US$53 | ||
| 2. | 100% | US$294.7m | 2.2 | US$82 | ||
| 3. | 100% | US$210.2m | 2.2 | US$94 | ||
| 4. | 100% | US$145.4m | 2.5 | US$228 | ||
| 5. | 99% | US$85.5m | 2.2 | US$71 |
Eddie Bauer Customer Demographics
At eddiebauer.com, Eddie Bauer's biggest store, 6% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.
Eddie Bauer Customers by Age & Income
- 6% of Eddie Bauer shoppers fall in the 18-to-24 customer age group.
- 29% of Eddie Bauer shoppers sit in the low income group.
- The age and income splits cover shoppers of eddiebauer.com, Eddie Bauer's largest store.
Breakdown by Age Group
Breakdown by Income Group
Eddie Bauer Conversion Rate & Transaction KPIs
Eddie Bauer converts visits at a 3.1% conversion rate in 2025, generating 2,619,598 orders from 1,148,775 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Eddie Bauer Average Order Value
- Eddie Bauer's gross average order value (AOV) is US$81.76 in 2025.
- Discounts of US$14.25 and returns of US$17.95 took Eddie Bauer's net AOV to US$49.56 in 2025.
- After US$2.52 VAT, Eddie Bauer's final AOV was US$52.08 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Eddie Bauer Monthly Number of Orders
- Eddie Bauer recorded 527,889 orders in 10/26.
- Across 2025, Eddie Bauer recorded 2,619,598 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Eddie Bauer Monthly Number of Buyers
- Eddie Bauer had 336,662 buyers in 10/26.
- Across 2025, 1,148,775 buyers shopped at Eddie Bauer.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Eddie Bauer Monthly Purchase Frequency
- Eddie Bauer shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Eddie Bauer buyer placed 2.3 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Eddie Bauer Monthly Gross AOV After Deductions
- Eddie Bauer's monthly gross AOV was US$60.28 in 10/26.
- For 2025, Eddie Bauer's gross AOV before deductions was US$81.76.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Eddie Bauer's full monthly history to spot momentum and seasonality.
Eddie Bauer Marketplace 1P vs 3P Split
Eddie Bauer generated US$136m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Eddie Bauer GMV Composition Over Time
- Eddie Bauer's total GMV reached US$136m in 2025.
- Eddie Bauer's 1P net sales were US$130m, plus US$7m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Eddie Bauer Product Categories
Fashion is Eddie Bauer's biggest product category in 2025 at 98%, ahead of the next-largest categories in the full breakdown of what it sells.
Eddie Bauer Revenue Breakdown by Product Category
- Fashion is Eddie Bauer's largest product category at 98% of 2025 sales.
- Hobby & Leisure is Eddie Bauer's second-largest product category at 2% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 98% | |||
| 2 | 2% |
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