Harley Davidson Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Harley Davidson Revenue & Turnover
Harley Davidson Annual Revenue & Growth by Year
Harley Davidson's annual sales on its online store harley-davidson.com amounted to US$33m in 2024. This represents a change of 10-15% from the previous year. Harley Davidson's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
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eCommerce Revenue (in Million US$)
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Harley Davidson Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Harley Davidson, revenues in April of 2025 were US$3m on its domain harley-davidson.com. This marks a change in monthly revenues of 10-15% from March.
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03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Harley Davidson Sales by Country & Market Shares
Harley Davidson's main market is the United States, where its main online store, harley-davidson.com, generated 100% of revenues in 2024. Harley Davidson engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Harley Davidson Revenue Split by Product Categories
Harley Davidson sales by product category provide a deeper look into its income structure. Harley Davidson's most significant category is DIY, which accounts for 45% of total sales in 2024 at its largest online store, harley-davidson.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
DIY (45%)
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Harley Davidson Top Stores
Harley Davidson's flagship domain harley-davidson.com generated revenues of US$33m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
harley-davidson.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | harley-davidson.com Harley-Davidson, Inc. | 33 |
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Harley Davidson Competitor Analysis & Similar Stores
albeebaby.com is the closest competitor to Harley Davidson's largest online store harley-davidson.com, with a similarity score of 96.4% in 2024. superatv.com is another key store with a high similarity score of 95.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
harley-davidson.com
Mainalbeebaby.com
96.4%superatv.com
95.6%Compare This Retailer With the Right Peers
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Harley Davidson Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Harley Davidson, the payment providers VISA (Cards), Mastercard (Cards) and Discover (Cards) are available at its largest online store, harley-davidson.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, harley-davidson.com offers Self-collection / Click & collect, UPS (United Parcel Service) and USPS (United States Postal Service).
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