Global DIY Industry

Top Retailer
AmazonAmazon
Top Category
Tools & Construction Supplies
Country
Worldwide
Online Share
15-20%

E-Commerce Revenue

US$328,722m
2025

Growth

5-10%
2025

Growth Forecast

5-10%
25/26

Average Order Value

2025

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Worldwide DIY E-Commerce: Market Size & GrowthWorldwide DIY E-Commerce: Product CategoriesBiggest Online Retailers in Worldwide DIY E-CommerceWorldwide DIY E-Commerce Penetration: Online Market ShareTop Shipping, Payment and Software Providers in Worldwide DIY E-CommerceWorldwide DIY E-Commerce: Conversion Funnel KPIs

Worldwide DIY E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Worldwide DIY E-Commerce Market generated an e-commerce revenue of US$328,722m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10%.

Annual Revenue

US$328,722m
2025

Annual Growth Forecast

5-10%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
328,722
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Worldwide DIY E-Commerce Market, monthly revenues in May of 2026 were US$29,956m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$29,956m
05/26

Growth from Previous Month

5-10%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
29,956
05/2026

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Worldwide DIY E-Commerce: Product Categories

In the Worldwide DIY E-Commerce Market, Tools & Construction Supplies is the largest category, contributing 51% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Tools & Construction Supplies (51%)

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Biggest Online Retailers in Worldwide DIY E-Commerce

The largest e-commerce retailer in the Worldwide DIY E-Commerce Market is Amazon, with an online revenue of US$847,350m in 2025. Its revenue changed by 5-10% in 2025. Following in second place is Taobao, followed by Walmart in third place.
# 1
AmazonAmazon
Biggest Category

Electronics

Biggest Country

United States

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$847,350m

# 2
TaobaoTaobao
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
WalmartWalmart
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Worldwide DIY E-Commerce Penetration: Online Market Share

The Worldwide DIY E-Commerce Market reached an online share of 15-20% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2026.

Online Share

15-20%
2024

Online Share Forecast

15-20%
2026

Online Share/E-Commerce Market Share

2023
2024
15-20%
2025
15-20%
2026
2027

Top Shipping, Payment and Software Providers in Worldwide DIY E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Worldwide DIY E-Commerce Market, UPS (United Parcel Service) is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Top Shipping Provider

UPS (United Parcel Service)
Share

2025

Top Payment Provider

VISA (Cards)
Share

2025

Top Shop Software Provider

Shopify
Share

2025

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Worldwide DIY E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Worldwide DIY E-Commerce Market was 8.0-8.5%, while the cart abandonment rate was 74.5-75.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Add-to-Cart Rate
8.0-8.5% 2025
Cart Abandonment Rate
74.5-75.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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