Maxi Sport Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Maxi Sport Revenue & Turnover
Maxi Sport Annual Revenue & Growth by Year
Maxi Sport's annual sales amounted to US$65m in 2024. This represents a change of 5-10% from the previous year. Maxi Sport is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Maxi Sport Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Maxi Sport, revenues in December of 2025 were US$7m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Maxi Sport Sales by Country & Market Shares
Maxi Sport's main market is Italy, where the retailer generated 100% of revenues in 2024. Maxi Sport engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Maxi Sport Revenue Split by Product Categories
Maxi Sport sales by product category provide a deeper look into its income structure. Maxi Sport's most significant category is Fashion, which accounts for 70% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (70%)
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Maxi Sport Customer Demographics and Shopper Insights
8% of the customers of maxisport.com, the largest store of Maxi Sport, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 46% of the customers of maxisport.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (8.0%)
Revenue Breakdown by Customer Income Groups
Low (46.0%)
Maxi Sport Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Maxi Sport's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Maxi Sport either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Maxi Sport's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Maxi Sport Top Stores
Maxi Sport's flagship domain maxisport.com generated revenues of US$65m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | maxisport.com Maxi Sport Merate S.r.l. | 65 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Maxi Sport Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Maxi Sport reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Maxi Sport Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Maxi Sport, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Maxi Sport offers Bartolini (BRT), GLS and TWS.
Payment Provider
Shipping Provider
Shop Software
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