Mediamarkt Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Mediamarkt Revenue & Turnover
Mediamarkt Annual Revenue & Growth by Year
Mediamarkt's annual sales amounted to US$6,655m in 2024. This represents a change of 5-10% from the previous year. Mediamarkt is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Mediamarkt Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Mediamarkt, revenues in December of 2025 were US$1,005m. This marks a change in monthly revenues of <0% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Mediamarkt Sales by Country & Market Shares
Mediamarkt's main market is Germany, where the retailer generated 43% of revenues in 2024. Mediamarkt engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Mediamarkt Revenue Split by Product Categories
Mediamarkt sales by product category provide a deeper look into its income structure. Mediamarkt's most significant category is Electronics, which accounts for 75% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (75%)
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Mediamarkt Customer Demographics and Shopper Insights
7% of the customers of mediamarkt.de, the largest store of Mediamarkt, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 32% of the customers of mediamarkt.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (7.0%)
Revenue Breakdown by Customer Income Groups
Low (32.0%)
Mediamarkt Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Mediamarkt's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Mediamarkt either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Mediamarkt's' 1P sales contributed 87% to total GMV, while the 3P GMV accounted for 13%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Mediamarkt Top Stores
Mediamarkt's flagship domain mediamarkt.de generated revenues of US$2,882m in 2024. Forecasts expect a revenue change of 15-20% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | mediamarkt.de MMS E-Commerce GmbH | 2,882 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Mediamarkt Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Mediamarkt reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Mediamarkt Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Mediamarkt, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Mediamarkt offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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