Onbuy Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$380m
2024

Global Rank

679
2024

Conversion Rate

3.0-3.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Onbuy Revenue & Turnover

Onbuy Annual Revenue & Growth by Year

Onbuy's annual sales on its online store onbuy.com amounted to US$380m in 2024. This represents a change of 5-10% from the previous year. Onbuy's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$380m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
380
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Onbuy Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Onbuy, revenues in June of 2025 were US$35m on its domain onbuy.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$35m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$35m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Onbuy Sales by Country & Market Shares

Onbuy's main market is the United Kingdom, where its main online store, onbuy.com, generated 96% of revenues in 2024. Onbuy engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Onbuy Revenue Split by Product Categories

Onbuy sales by product category provide a deeper look into its income structure. Onbuy's most significant category is Electronics, which accounts for 20% of total sales in 2024 at its largest online store, onbuy.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (20%)

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Onbuy Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Onbuy's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Onbuy either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Onbuy's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Onbuy Top Stores

Onbuy's flagship domain onbuy.com generated revenues of US$380m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
onbuy.com
Visor Commerce, Ltd.
2021

2022

2023

2024

2025

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Onbuy Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Onbuy's largest online store onbuy.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.

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3.0-3.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Onbuy Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Onbuy, the payment providers Mastercard (Cards), VISA (Cards) and Apple Pay (E-wallets) are available at its largest online store, onbuy.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, onbuy.com offers Royal Mail, DPD and Yodel.

Payment Provider

Mastercard (Cards)

Shipping Provider

Royal Mail

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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