Onnit Company & Revenue
Main Country Selling to
United StatesMain Category
Care ProductsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Onnit Revenue & Forecast
Onnit Revenue, Sales & Forecast
- Onnit's e-commerce revenue reached US$22m in 2025.
- Onnit's annual sales changed -22% year over year in 2025.
- In 2024, Onnit's e-commerce revenue was US$28m.
Annual Revenue (GMV)
2025Forecast
2026Get Onnit's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
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Discover Analyze & CompareOnnit Monthly Sales & Revenue Development
- Onnit's monthly e-commerce sales reached US$1m in 10/26.
- Onnit's monthly sales changed -2% versus the previous month in 10/26.
- Across 2025, Onnit's e-commerce revenue totaled US$22m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareOnnit Top Stores by Revenue
- onnit.com is Onnit's largest store at US$22m in United States, a -22% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  onnit.com | US$22m | -22% |
Onnit has only one top store, so there are no other stores to compare it with in this table.
Onnit Sales by Country
The United States is Onnit's biggest market in 2025 at US$18m and a 82% share, ahead of the next largest markets.
Onnit Revenue Share by Country
- United States is Onnit's largest market at US$18m, a 82% share, in 2025.
- Canada is Onnit's second-largest market at US$0.9m, a 4% share, in 2025.
- United Kingdom is Onnit's third-largest market at US$0.8m, a 4% share, in 2025.
- Australia is Onnit's fourth-largest market at US$0.6m, a 3% share, in 2025.
- Nigeria is Onnit's fifth-largest market at US$0.3m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 82% | US$18m | ||
| 2 | 4% | US$0.9m | ||
| 3 | 4% | US$0.8m | ||
| 4 | 3% | US$0.6m | ||
| 5 | 2% | US$0.3m |
Onnit Competitors
Onnit's biggest store onnit.com, at US$22m GMV, is most similar to 1stphorm.com at a 97.4 Match Score, ahead of ghostlifestyle.com at 95.6 and gorillamind.com at 95.4.
Onnit Competitor Landscape
- 1stphorm.com is the store most similar to Onnit's biggest store at a 97.4 Match Score, with US$0.0bn GMV.
- ghostlifestyle.com ranks next as a similar store at a 95.6 Match Score and US$0.0bn GMV.
- gorillamind.com follows at a 95.4 Match Score and US$0.0bn GMV.
Onnit's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Onnit Competitors & Similar Stores
- 1stphorm.com tops the stores most similar to Onnit's biggest store at a 97.4 Match Score and a US$127 AOV.
- ghostlifestyle.com is a close alternative at a 95.6 Match Score and a US$128 AOV.
- gorillamind.com follows at a 95.4 Match Score and a US$107 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| onnit.com | US$22.3m | 2.6 | US$97 | |||
| 1. | 97% | US$25.3m | 2.6 | US$127 | ||
| 2. | ghostlifestyle.com | 96% | US$28.4m | 3.0 | US$128 | |
| 3. | 95% | US$23.1m | 3.1 | US$107 | ||
| 4. | lifeextension.com | 94% | US$47.7m | 2.3 | US$80 | |
| 5. | 94% | US$70.3m | 2.3 | US$61 |
Onnit Conversion Rate & Transaction KPIs
Onnit converts visits at a 3.4% conversion rate in 2025, generating 230,625 orders from 88,336 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Onnit Average Order Value
- Onnit's gross average order value (AOV) is US$117.08 in 2025.
- Discounts of US$17.3 and returns of US$8.46 took Onnit's net AOV to US$91.32 in 2025.
- After US$5.26 VAT, Onnit's final AOV was US$96.58 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Onnit Monthly Number of Orders
- Onnit recorded 16,502 orders in 10/26.
- Across 2025, Onnit recorded 230,625 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Onnit Monthly Number of Buyers
- Onnit had 11,915 buyers in 10/26.
- Across 2025, 88,336 buyers shopped at Onnit.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Onnit Monthly Purchase Frequency
- Onnit shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Onnit buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Onnit Monthly Gross AOV After Deductions
- Onnit's monthly gross AOV was US$84.53 in 10/26.
- For 2025, Onnit's gross AOV before deductions was US$117.08.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Onnit Product Categories
Care Products is Onnit's biggest product category in 2025 at 65%, ahead of the next-largest categories in the full breakdown of what it sells.
Onnit Revenue Breakdown by Product Category
- Care Products is Onnit's largest product category at 65% of 2025 sales.
- Fashion is Onnit's second-largest product category at 25% of 2025 sales.
- Hobby & Leisure is Onnit's third-largest product category at 10% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 65% | |||
| 2 | 25% | |||
| 3 | 10% |
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