Opticsplanet Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Opticsplanet Revenue & Forecast
Opticsplanet Revenue, Sales & Forecast
- Opticsplanet's e-commerce revenue reached US$392m in 2025.
- Opticsplanet's annual sales changed -12% year over year in 2025.
- In 2024, Opticsplanet's e-commerce revenue was US$445m.
Annual Revenue (GMV)
2025Forecast
2026Get Opticsplanet's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Opticsplanet's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareOpticsplanet Monthly Sales & Revenue Development
- Opticsplanet's monthly e-commerce sales reached US$28m in 10/26.
- Opticsplanet's monthly sales changed +9% versus the previous month in 10/26.
- Across 2025, Opticsplanet's e-commerce revenue totaled US$392m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareOpticsplanet Top Stores by Revenue
- opticsplanet.com is Opticsplanet's largest store at US$392m in United States, a -12% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  opticsplanet.com | US$392m | -12% |
Opticsplanet has only one top store, so there are no other stores to compare it with in this table.
Opticsplanet Sales by Country
The United States is Opticsplanet's biggest market in 2025 at US$390m and a 100% share, ahead of the next largest markets.
Opticsplanet Revenue Share by Country
- United States is Opticsplanet's largest market at US$390m, a 100% share, in 2025.
- Worldwide is Opticsplanet's second-largest market at US$2m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$390m | ||
| 2 | 1% | US$2m |
Opticsplanet Competitors
Opticsplanet's biggest store opticsplanet.com, at US$392m GMV, is most similar to midwayusa.com at a 96.5 Match Score.
Opticsplanet Competitor Landscape
- midwayusa.com is the store most similar to Opticsplanet's biggest store at a 96.5 Match Score, with US$0.4bn GMV.
Opticsplanet's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Opticsplanet Competitors & Similar Stores
- midwayusa.com tops the stores most similar to Opticsplanet's biggest store at a 96.5 Match Score and a US$184 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| opticsplanet.com | US$391.6m | 2.8 | US$220 | |||
| 1. | 97% | US$415.9m | 2.9 | US$184 |
Opticsplanet Customer Demographics
At opticsplanet.com, Opticsplanet's biggest store, 10% of shoppers fall in the 18-to-24 age group and 31% sit in the low income group.
Opticsplanet Customers by Age & Income
- 10% of Opticsplanet shoppers fall in the 18-to-24 customer age group.
- 31% of Opticsplanet shoppers sit in the low income group.
- The age and income splits cover shoppers of opticsplanet.com, Opticsplanet's largest store.
Breakdown by Age Group
Breakdown by Income Group
Opticsplanet Conversion Rate & Transaction KPIs
Opticsplanet converts visits at a 2.9% conversion rate in 2025, generating 1,777,315 orders from 643,510 buyers at a 2.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Opticsplanet Average Order Value
- Opticsplanet's gross average order value (AOV) is US$257.76 in 2025.
- Discounts of US$29.61 and returns of US$18.54 took Opticsplanet's net AOV to US$209.62 in 2025.
- After US$10.71 VAT, Opticsplanet's final AOV was US$220.33 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Opticsplanet Monthly Number of Orders
- Opticsplanet recorded 125,945 orders in 10/26.
- Across 2025, Opticsplanet recorded 1,777,315 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Opticsplanet Monthly Number of Buyers
- Opticsplanet had 74,429 buyers in 10/26.
- Across 2025, 643,510 buyers shopped at Opticsplanet.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Opticsplanet Monthly Purchase Frequency
- Opticsplanet shoppers ordered about 1.7 times in 10/26.
- Across 2025, each Opticsplanet buyer placed 2.8 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Opticsplanet Monthly Gross AOV After Deductions
- Opticsplanet's monthly gross AOV was US$220.47 in 10/26.
- For 2025, Opticsplanet's gross AOV before deductions was US$257.76.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Opticsplanet's full monthly history to spot momentum and seasonality.
Opticsplanet Product Categories
Hobby & Leisure is Opticsplanet's biggest product category in 2025 at 90%, ahead of the next-largest categories in the full breakdown of what it sells.
Opticsplanet Revenue Breakdown by Product Category
- Hobby & Leisure is Opticsplanet's largest product category at 90% of 2025 sales.
- Fashion is Opticsplanet's second-largest product category at 9% of 2025 sales.
- DIY is Opticsplanet's third-largest product category at 1% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 90% | |||
| 2 | 9% | |||
| 3 | 1% |
See the Complete Opticsplanet Profile
Every metric on this page plus markets, categories and shoppers in one view.
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Opticsplanet's Competitors
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