Qoo10 Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Qoo10 Revenue & Turnover
Qoo10 Annual Revenue & Growth by Year
Qoo10's annual sales amounted to US$127m in 2024. This represents a change of <0% from the previous year. Qoo10 is expected to see a growth rate of N/A in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Qoo10 Sales by Country & Market Shares
Qoo10's main market is South Korea, where the retailer generated 61% of revenues in 2024. Qoo10 engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Qoo10 Revenue Split by Product Categories
Qoo10 sales by product category provide a deeper look into its income structure. Qoo10's most significant category is Fashion, which accounts for 42% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (42%)
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Qoo10 Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Qoo10's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Qoo10 either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Qoo10's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Qoo10 Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Qoo10 reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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