Qoo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Qoo Revenue & Turnover
Qoo Annual Revenue & Growth by Year
Qoo's annual sales on its online store qoo10.jp amounted to US$1,201m in 2024. This represents a change of 15-20% from the previous year. Qoo's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Qoo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Qoo, revenues in July of 2025 were US$111m on its domain qoo10.jp. This marks a change in monthly revenues of <0% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Qoo Sales by Country & Market Shares
Qoo's main market is Japan, where its main online store, qoo10.jp, generated 100% of revenues in 2024. Qoo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Qoo Revenue Split by Product Categories
Qoo sales by product category provide a deeper look into its income structure. Qoo's most significant category is Fashion, which accounts for 42% of total sales in 2024 at its largest online store, qoo10.jp. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (42%)
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Qoo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Qoo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Qoo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Qoo's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Qoo Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Qoo's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Qoo's gross profit was US$7,403m, while its operating profit was US$2,318m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Qoo Number of Employees
Qoo had a headcount of 11,500 in 2024. Meanwhile approximately US$0.9m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Qoo Top Stores
Qoo's flagship domain qoo10.jp generated revenues of US$1,201m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
qoo10.jpIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | qoo10.jp eBay, Inc. | 1,201 |
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Qoo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Qoo's largest online store qoo10.jp reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Qoo Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Qoo, the payment providers VISA (Cards), Mastercard (Cards) and JCB (Cards) are available at its largest online store, qoo10.jp. Shipping providers, on the other hand, vary significantly depending on the market. Overall, qoo10.jp offers Yamato.
Payment Provider
Shipping Provider
Shop Software
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