Qoqa Company & Revenue

Main Country Selling to

Switzerland

Main Category

Furniture & Homeware

Revenue (GMV)

2025

US$137m

Global Rank

2025

1,534

Growth

2025 / 2024

+5%

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Qoqa Revenue & Forecast

Qoqa Revenue, Sales & Forecast

Qoqa's e-commerce revenue reached US$137m in 2025.
Qoqa's annual sales changed +5% year over year in 2025.
In 2024, Qoqa's e-commerce revenue was US$131m.

Annual Revenue (GMV)

2025

US$137m

+5%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

131

2024

137

2025

2026

2027

Forecast

2026

Get Qoqa's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Qoqa Against Any Retailer

See where Qoqa leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Qoqa Monthly Sales & Revenue Development

Qoqa's monthly e-commerce sales reached US$14m in 10/26.
Qoqa's monthly sales changed +31% versus the previous month in 10/26.
Across 2025, Qoqa's e-commerce revenue totaled US$137m.

Revenue Current Month (GMV)

10/26

US$14m

+31%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

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Qoqa Top Stores by Revenue

qoqa.ch is Qoqa's largest store at US$137m in Switzerland, a +5% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	qoqa.ch	Switzerland	US$137m	+5%

Qoqa has only one top store, so there are no other stores to compare it with in this table.

Qoqa Sales by Country

Switzerland is Qoqa's biggest market in 2025 at US$137m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

Switzerland

Qoqa Revenue Share by Country

Switzerland is Qoqa's largest market at US$137m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	Switzerland		100%	US$137m

Qoqa Competitors

Qoqa's biggest store qoqa.ch, at US$137m GMV, is most similar to deindeal.ch at a 94.5 Match Score, ahead of brack.ch at 93.0 and ottos.ch at 91.0.

Qoqa Competitor Landscape

deindeal.ch is the store most similar to Qoqa's biggest store at a 94.5 Match Score, with US$0.2bn GMV.
brack.ch ranks next as a similar store at a 93.0 Match Score and US$0.7bn GMV.
ottos.ch follows at a 91.0 Match Score and US$0.2bn GMV.

Qoqa's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Qoqa Competitors & Similar Stores

deindeal.ch tops the stores most similar to Qoqa's biggest store at a 94.5 Match Score and a US$304 AOV.
brack.ch is a close alternative at a 93.0 Match Score and a US$256 AOV.
ottos.ch follows at a 91.0 Match Score and a US$239 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	qoqa.ch		US$136.9m	3.2	US$225
1.	deindeal.ch	95%	US$236.0m	3.1	US$304
2.	brack.ch	93%	US$732.4m	3.1	US$256
3.	ottos.ch	91%	US$152.0m	3.2	US$239
4.	interdiscount.ch	89%	US$274.1m	2.8	US$207
5.	nettoshop.ch	88%	US$113.5m	2.5	US$279

Qoqa Conversion Rate & Transaction KPIs

Qoqa converts visits at a 3.9% conversion rate in 2025, generating 608,944 orders from 191,246 buyers at a 3.2 purchase frequency.

Conversion Rate

2025

3.9%

Number of Orders

2025

608,944

Number of Buyers

2025

191,246

Purchase Frequency

2025

3.2

Qoqa Average Order Value

Qoqa's gross average order value (AOV) is US$249.54 in 2025.
Discounts of US$24.8 and returns of US$15.52 took Qoqa's net AOV to US$209.22 in 2025.
After US$15.64 VAT, Qoqa's final AOV was US$224.86 in 2025.

Average Order Value Calculation in 2025

US$249.54

US$24.8

US$15.52

US$209.22

US$15.64

US$224.86

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT