Sephora Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Sephora Revenue & Turnover
Sephora Annual Revenue & Growth by Year
Sephora's annual sales amounted to US$5,206m in 2024. This represents a change of 25-30% from the previous year. Sephora is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Sephora Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Sephora, revenues in January of 2026 were US$527m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Sephora Sales by Country & Market Shares
Sephora's main market is the United States, where the retailer generated 52% of revenues in 2024. Sephora engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Sephora Revenue Split by Product Categories
Sephora sales by product category provide a deeper look into its income structure. Sephora's most significant category is Care Products, which accounts for 100% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Sephora Customer Demographics and Shopper Insights
18% of the customers of sephora.com, the largest store of Sephora, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 31% of the customers of sephora.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (18.0%)
Revenue Breakdown by Customer Income Groups
Low (31.0%)
Sephora Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Sephora's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Sephora either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Sephora's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Sephora Top Stores
Sephora's flagship domain sephora.com generated revenues of US$3,336m in 2024. Forecasts expect a revenue change of 15-20% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | sephora.com Sephora USA, Inc. | 3,336 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Sephora Competitor Analysis & Similar Stores
paulaschoice.com is the closest competitor to Sephora's largest online store sephora.com, with a similarity score of 99.9% in 2024. fragrancenet.com is another key store with a high similarity score of 99.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Sephora Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Sephora reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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