Go to Sephora Overview Page 
Sephora Competitors
sephora.com, the largest online store operated by Sephora, competes with other online stores that are similarly diversified in their country and category split. Based on our similarity score, the ranking compares 2025 to its closest competitors. Its closest competitor is paulaschoice.com, with a similarity score of 99.9%, followed by elfcosmetics.com with a similarity score of 99.8%.
Top Sephora Competitors & Similar Stores
# 1
Biggest Category
Biggest Country
Growth 24/25
20-25%
Revenue 2025 (GMV)
US$4,144m
Similarity Score
100.0%
# 2
Biggest Category
Biggest Country
Growth 24/25
5-10%
Revenue 2025 (GMV)
US$105m
Similarity Score
99.9%
# 3
Biggest Category
Biggest Country
Growth 24/25
20-25%
Revenue 2025 (GMV)
US$245m
Similarity Score
99.8%
Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) | Similarity Score |
|---|---|---|---|---|---|---|
| 1. | Care Products | US$4,144m | 100.0% | |||
| 2. | Care Products | US$105m | 99.9% | |||
| 3. | Care Products | US$245m | 99.8% |
Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
Try ECDB Now
Get a First Look at ECDB - Instantly and Free
- Real Samples:
- Explore actual data in action
- Profile Variety:
- Access both Retailer and Market Profiles
- Zero Cost:
- No credit card or billing info needed
Start Exploring More Retailer Insights – Free and No Strings Attached
Find your perfect solution and let ECDB empower your e-commerce success.