Sephora Competitors

sephora.com, the largest online store operated by Sephora, competes with other online stores that are similarly diversified in their country and category split. Based on our similarity score, the ranking compares 2024 to its closest competitors. Its closest competitor is paulaschoice.com, with a similarity score of 99.9%, followed by elfcosmetics.com with a smiliarity score of 99.9%.

Top Sephora Competitors & Similar Stores

# 1
Biggest Category

Care Products

Biggest Country

United States

Growth 24/25

15-20%

Revenue

US$3,171m

Similarity Score

100.0%

# 2
Biggest Category

Care Products

Biggest Country

United States

Growth 24/25

0-5%

Revenue

US$102m

Similarity Score

99.9%

# 3
Biggest Category

Care Products

Biggest Country

United States

Growth 24/25

5-10%

Revenue

US$153m

Similarity Score

99.9%

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Compare This Retailer With the Right Peers

Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.

Our Sephora Data Doesn't Stop Here

Long-term revenue development
Revenue by country & category
Earnings, margins & profitability
Top stores & competitors
Transaction KPIs incl. AOV & CVR
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