Sephora Competitors

Sephora's biggest store sephora.com, at US$3,797m GMV, is most similar to gap.com at a 74.2 Match Score, ahead of chewy.com at 72.8 and carmax.com at 72.7.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Sephora Competitor Landscape

gap.com is the store most similar to Sephora's biggest store at a 74.2 Match Score, with US$4.6bn GMV.
chewy.com ranks next as a similar store at a 72.8 Match Score and US$13.2bn GMV.
carmax.com follows at a 72.7 Match Score and US$2.8bn GMV.

Sephora's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Sephora Competitors & Similar Stores

gap.com tops the stores most similar to Sephora's biggest store at a 74.2 Match Score and a US$69 AOV.
chewy.com is a close alternative at a 72.8 Match Score and a US$86 AOV.
carmax.com follows at a 72.7 Match Score and a US$24,815 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	sephora.com		US$3,796.7m	2.1	US$76
1.	gap.com	74%	US$4,597.6m	2.4	US$69
2.	chewy.com	73%	US$13,245.3m	6.9	US$86
3.	carmax.com	73%	US$2,828.8m	1.9	US$24,815
4.	carvana.com	73%	US$15,279.8m	1.1	US$26,087
5.	apmex.com	73%	US$4,561.7m	2.7	US$627