Specialized Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Specialized Revenue & Turnover
Specialized Annual Revenue & Growth by Year
Specialized's annual sales on its online store specialized.com amounted to US$244m in 2024. This represents a change of 20-25% from the previous year. Specialized's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Specialized Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Specialized, revenues in August of 2025 were US$22m on its domain specialized.com. This marks a change in monthly revenues of <0% from July.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Specialized Sales by Country & Market Shares
Specialized's main market is the United States, where its main online store, specialized.com, generated 41% of revenues in 2024. Specialized engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Specialized Revenue Split by Product Categories
Specialized sales by product category provide a deeper look into its income structure. Specialized's most significant category is Hobby & Leisure, which accounts for 50% of total sales in 2024 at its largest online store, specialized.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (50%)
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Specialized Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Specialized's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Specialized either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Specialized's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Specialized Top Stores
Specialized's flagship domain specialized.com generated revenues of US$244m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
specialized.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | specialized.com Specialized Bicycle Components, Inc. | 244 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Specialized Competitor Analysis & Similar Stores
wilson.com is the closest competitor to Specialized's largest online store specialized.com, with a similarity score of 99.3% in 2024. tennis-warehouse.com is another key store with a high similarity score of 98.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Specialized Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Specialized's largest online store specialized.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Specialized Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Specialized, the payment providers PayPal (E-wallets) and Apple Pay (E-wallets) are available at its largest online store, specialized.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, specialized.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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- Breakdown of shop software usage including version
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