Tmall Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tmall Revenue & Turnover
Tmall Annual Revenue & Growth by Year
Tmall's annual sales on its online store tmall.com amounted to US$527,096m in 2024. This represents a change of 5-10% from the previous year. Tmall's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tmall Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tmall, revenues in June of 2025 were US$58,414m on its domain tmall.com. This marks a change in monthly revenues of 85-90% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tmall Sales by Country & Market Shares
Tmall's main market is Greater China, where its main online store, tmall.com, generated 97% of revenues in 2024. Tmall engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tmall Revenue Split by Product Categories
Tmall sales by product category provide a deeper look into its income structure. Tmall's most significant category is Fashion, which accounts for 41% of total sales in 2024 at its largest online store, tmall.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (41%)
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Tmall Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Tmall's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tmall either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Tmall's' 1P sales contributed 3% to total GMV, while the 3P GMV accounted for 97%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Tmall Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Tmall's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Tmall's gross profit was US$51,009m, while its operating profit was US$18,056m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Tmall Number of Employees
Tmall had a headcount of 124,320 in 2024. Meanwhile approximately US$1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Tmall Top Stores
Tmall's flagship domain tmall.com generated revenues of US$527,096m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
tmall.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | tmall.com Alibaba Group Holding, Ltd. | 527,096 |
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Tmall Competitor Analysis & Similar Stores
vip.com is the closest competitor to Tmall's largest online store tmall.com, with a similarity score of 99.0% in 2024. shopee.tw is another key store with a high similarity score of 98.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Tmall Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tmall's largest online store tmall.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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