Vip Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Vip Revenue & Turnover
Vip Annual Revenue & Growth by Year
Vip's annual sales on its online store vip.com amounted to US$26,811m in 2024. This represents a change of <0% from the previous year. Vip's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Vip Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Vip, revenues in June of 2025 were US$1,668m on its domain vip.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Vip Sales by Country & Market Shares
Vip's main market is Greater China, where its main online store, vip.com, generated 100% of revenues in 2024. Vip engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Vip Revenue Split by Product Categories
Vip sales by product category provide a deeper look into its income structure. Vip's most significant category is Fashion, which accounts for 51% of total sales in 2024 at its largest online store, vip.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (51%)
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Vip Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Vip's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Vip either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Vip's' 1P sales contributed 61% to total GMV, while the 3P GMV accounted for 39%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Vip Top Stores
Vip's flagship domain vip.com generated revenues of US$26,811m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
vip.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | vip.com Guangzhou VIP Information Technology Co., Ltd. | 26,811 |
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Vip Competitor Analysis & Similar Stores
tmall.com is the closest competitor to Vip's largest online store vip.com, with a similarity score of 99.0% in 2024. shein.tw is another key store with a high similarity score of 98.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Vip Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Vip's largest online store vip.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Vip Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Vip, the payment providers WeChat (E-wallets), Credit cards not named (Cards) and Prepaid store card (Cards) are available at its largest online store, vip.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, vip.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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- Breakdown of shop software usage including version
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